Hey everyone. Welcome back to another episode of Operations, the show where we look under the hood of companies in hypergrowth.

My name is Sean Lane. One of the benefits of doing this show is that as I meet and talk to really talented and interesting operations people, I get to ask them to introduce me to more talented and interesting operations people. And just like the candidate referrals that your recruiting team loves, it's these ops referrals that are often the most valuable to finding guests.

And that's exactly how I came to meet today's guest, Jackie Murphy.

Jackie is the chief marketing officer at AVOVIC Networks, where in the past five and a half years, she's gone from a marketing army of one to overseeing both a marketing and business

development team of more than 50 people.

She lives in hypergrowth every single day.

If you're in marketing ops, marketing, demand gen, or you run an SDR or a BDR team,

I promise you you want to be like Jackie Murphy.

And that's not just because she has a cool CMO title.

It's her command of every last tiny lever of her business and probably not just the typical levers you're thinking of either. So you can

start to understand the unique perspective she has and her understanding of those levers as you

connect the dots of her also unique and varied background. It is an interesting path and I think it just goes to show you that if you follow the things

that you truly love, you ultimately end up in a place that's good for you, and that's certainly

the case when it comes to me.

So I actually started knowing that I wanted to get into technology marketing right from

my university days.

So looking around at my classmates who were choosing to go into technology marketing right from my university days. So looking around at my

classmates who were choosing to go into consumer products or into management consulting, I think I was

the only one in my class who really truly wanted to be in tech marketing. And so right out of

universities, started looking for jobs in that space. There weren't a lot of tech marketers back in my

day, so dating myself a little bit there,

but I was fortunate enough to join a tech advertising agency,

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