OpenAI’s marketing head shares the one big mistake CMOs are making with AI, and Sam Altman on the future of in person experiences

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 27 May 2024

⏱️ 22 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode #2747, we explore how AI is more geared towards replacing tasks rather than entire roles, how AI can free up marketers to focus on strategic challenges and unlock new ways of marketing, and the importance of in-person events and building relationships in marketing.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today's topic: OpenAI’s marketing head on CMOs' biggest AI mistake, and Sam Altman on in-person experience's future
(01:15) OpenAI’s marketing head shares the one big mistake CMOs are making with AI
(06:58) Sam Altman on the future of in-person experiences
(21:11) That’s it for today! Don’t forget to rate, review, and subscribe!

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Transcript

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0:00.0	It's brand new season two. I'm Marissa Thalberg and I'm Stephen Wolfedadam and we're excited to be back having bigger voter and always real conversations.
0:08.6	Straight from the C-suite front lines of marketing media and more. We have great friends joining from people you may know like Wilbur-Valdorama and Bobby Burke.
0:16.8	And people you'll want to know.
0:18.4	So grab a coffee or hey, even an April spritz and come join us on America's number one podcast network, I-Heart.
0:24.6	Listen to brand-new on the I-Heart Radio app, Apple Podcasts, or wherever you get your
0:29.1	podcasts.
0:30.6	This message is brought to you by Single Grain.
0:32.4	Single Grain is a marketing agency ran by yours truly.
0:35.0	Single Grain does paid media, SEO, creative conversion rate
0:39.0	authorization as worked with a handful of companies such as Uber, Amazon, AirB&B Salesforce to startups, venture-backed
0:46.2	startups, a lot of different companies.
0:48.2	And ultimately our mission is to do innovative marketing that drives customers.
0:51.8	If you want to learn more just go to
0:52.9	single grain.com again it's single grain grain like wheat and we'll see you on the
0:58.6	other side. Open AI's marketing head shares the one big mistake
1:04.0	CMOs are making with AI.
1:05.8	So did you see the Fortune.com article on that?
1:08.7	No, what was it?
1:10.0	So I'll actually summarize because I'm blocked off now.
1:12.8	I've used my daily views.
1:15.0	Fortune.
1:16.2	You got to use remove paywall.
	...

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