Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.

Let's start leveling up your marketing knowledge with

your instructors Neil Patel and Eric Sue.

Right now we're going to talk about how open AI has released plugins for chat geevt and how this is going to affect

marking so let me set the stage for this real quick and we can go back and forth but this came out this week as of this recording. We've implemented

initial support for plugins in chat gp. And plugins are tools designed

specifically for language models with safety as a core principle and help chat

geep t access up-to-date information, run computations, or use third-party services.

So an example of this might be, let's say you're using chat geepee and you want to find a restaurant

in your area, like what's a really good restaurant that's available today, that's Chinese food, that's five stars, and has availability at 7 PM.

And they can sync with open table and though automatically you get a chat interface that pops up.

Or you can use Insta Kart as well. There's an Insta Kart sink over here.

And you can order from your favorite grocery stores

or you can use Expedia as well.

So the implications of this are not huge just for marketing,

but also for business.

And we want to talk about this a little bit so you can get ahead of this.

Eric, do you want to give another example of how a normal business can end using the plugins?

Yeah, I'll give another one. I've talked about this on the reaction video yesterday.

So Zappier basically interacts with 5,000. I've talked about this on the reaction video yesterday.

So Zappier basically interacts with 5,000 different apps

like your Google Sheets, Trello, and Gmail HubSpot.

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