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Today in Focus

OnlyFans, AI girlfriends and ‘stepdads’: the porn industry in 2025

Today in Focus

The Guardian

Daily News, News

4.65.9K Ratings

🗓️ 30 September 2025

⏱️ 35 minutes

🧾️ Download transcript

Summary

What does Europe’s biggest porn conference reveal about the future of the porn industry? Amelia Gentleman reports. Help support our independent journalism at theguardian.com/infocus

Transcript

Click on a timestamp to play from that location

0:00.0

This is The Guardian.

0:07.4

Today, we take a trip to Europe's biggest porn conference.

0:17.1

Hi there, I'm Jenny from the University of York with a reminder that it's application season once again.

0:22.7

Now's the perfect time to find a place at a top Russell Group uni next year. We're welcoming our

0:27.3

latest students to the York family and all the amazing things they have to look forward to. Gold standard

0:32.0

teaching, a safe and connected city and lifelong career support. We're delighted to have just been

0:37.0

ranked first in Yorkshire

0:38.1

in the 2026 Complete University Guide too. Search uni of York to find your peace of mind on funding,

0:43.6

accommodation, personal statements and beyond. We can't wait to meet you.

0:52.6

A quick warning before we start, unsurprisingly given the subject matter,

0:57.0

this episode contains discussion of some distinctly adult themes

1:01.0

as well as some strong language.

1:03.0

Earlier this month, in the heart of Amsterdam,

1:08.0

Guardian reporter Amelia Gentleman found herself at a rather unusual conference.

1:17.6

So I went to the ex-biz adult industry conference and it was really an extraordinary scene.

1:25.6

Around a thousand content creators from around Europe had turned up to the Hotel Jakarta.

1:34.3

Over three days at a smart four-star hotel,

1:37.3

the great and the good of the sex industry met, mingled,

1:40.3

and mulled over how to adapt their offerings to the fast-changing porn landscape.

1:45.2

What do you recommend first-timers to Amsterdam deal?

1:48.9

I recommend that they go to all the seminars they can go to because you learn so much.

1:54.5

The content creators were learning how to deal with new requirements for age verification, but they were also learning

...

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