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The Playbook With David Meltzer

One Thing You Need to Remember When Building Your Own Brand

The Playbook With David Meltzer

David Meltzer, Entrepreneur.com

Entrepreneurship, Business, Careers

4.6 • 1.9K Ratings

🗓️ 13 November 2022

⏱️ 10 minutes

🧾️ Download transcript

Summary

The 3 Components of Frequency (1) Strength - How strong is your signal? What impact does your message have? What can you do to strengthen it and provide more value for your consumers? (2) Spectrum - What’s the spectrum of your signal? What demographics does your brand address, or align with? (3) Clarity - What’s the clarity of your frequency? On what level are people understanding? Consider the true purpose behind your brand as you create content, as being authentic helps you to find your frequency. When you understand your frequency, as well as who it works with (and who it doesn’t), you can focus on improving the strength of your signal, its spectrum, and the clarity of your message. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0

Today more than ever, it's so important to be authentic.

0:05.0

But to be authentic, it takes one thing, and that's to find your own frequency.

0:10.0

And finding your frequency can be very confusing.

0:13.0

I didn't realize it until later on in life when I was flying to India,

0:17.0

and I ran into actually a medical doctor, Dr. Sangeeta Sahi,

0:21.0

and she looked over at me and was puzzled and said,

0:25.0

are you okay at the time I was running a notable sports agency

0:29.0

and in my arrogant mind, I thought, of course I'm okay.

0:32.0

Do you know who I am?

0:34.0

And she looked at me and said, you're so full of light, but you're blocking it.

0:39.0

I then proceeded to roll my eyes into the back of my head going,

0:42.0

this will be the longest flight to India.

0:45.0

She looked at me and said, ah, do you meditate?

0:50.0

Now I knew it would be a long flight, and I arrogantly told her

0:54.0

that I had no time to meditate, that I was in control of my own life,

0:58.0

that I had grown up with a single mom and six kids,

1:01.0

and I had made every single thing myself and made it happen all by myself,

1:06.0

and I thought that people that meditated were high on their mom's couch,

1:12.0

unemployed and sick.

1:15.0

So I asked her, no, I told her, I'm sorry, no, I don't meditate,

1:19.0

but why? She said, well, it's too bad because I could teach you to meditate

1:23.0

and vibrate faster.

...

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