One Question to Clarify Your Brand | Quick Tip Tuesday - 294
Build Your Tribe | Grow Your Business with Social Media
Brock Johnson
4.9 • 2.6K Ratings
🗓️ 21 May 2019
⏱️ 10 minutes
🧾️ Download transcript
Summary
Today’s quick tip is really just a quick question. But I promise you this, it's going to be one of the most valuable things you can think about. Why? Clarity. Most of us assume we’re relatively clear about our brand, its message, and what it is we do for people. Yet, marketing experts agree that most business owners lack clarity in their messaging — totally confusing their audience. And, guess what? Doing so is the kiss of death. In fact, if the simple question posed in this episode is not easy for you to answer, imagine how difficult it is for your potential customers and clients to answer.
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Transcript
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| 0:00.0 | Welcome to Build Your Tribe. I'm Shaline Johnson. |
| 0:05.7 | And my name is Brock Johnson. |
| 0:07.6 | And we know your time is valuable. |
| 0:10.0 | So every Tuesday we release an episode loaded with quick tips, |
| 0:13.4 | designed to get you in and get you out. |
| 0:15.4 | All right mom, this one's all you. |
| 0:17.6 | All right let's quickly get into this quick tip. |
| 0:20.3 | It's a quick tip, it's really just a quick conversation. |
| 0:22.8 | It's a quick question, but I promise you this. |
| 0:25.7 | It's going to be one of the most valuable things you can do. |
| 0:30.2 | What is it? Clarity. Clarity around your brand. |
| 0:33.1 | Clarity around your message. |
| 0:35.2 | Most of us think that we are pretty clear about our brand and our brand |
| 0:39.0 | message and what it is we do for people. |
| 0:41.6 | Yet marketing experts agree that most business owners lack clarity in their |
| 0:46.0 | messaging. They're confusing their audience. |
| 0:49.0 | And doing so is the kiss of death. |
| 0:51.1 | In fact, if these simple questions are not easy for you to answer, |
| 0:54.8 | imagine how difficult they are for your potential customers and clients to |
| 0:58.9 | answer when people go to your website to your social media profiles, |
| 1:03.2 | listen to your podcast, etc. |
| 1:04.8 | It needs to be abundantly clear what it is you how people do. |
... |
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