This is Neil Dupte from Toronto, Ontario, Canada. My question for you is what are your first

three actionable steps to creating a lead gen business and what are the three industries

you would go after in small communities? Okay, we could do that. Hard to come up with

three, but I think we could just talk about it in general. Well, I got, all right, I got

into this business a little bit. I was testing on a lead gen site. What I did was I emailed

another lead gen site and I just said, would you buy leads from me? How much? And they said,

if your leads were qualified using these parameters, we will pay you $100 per lead.

It was for a trucking website that I was working on. And they said, if they are a long

commercial driver license folks and you are able to verify that by getting a picture

of their license, we will give you $100. And so I assumed $100 was the cheapest that

it would cost. And then if I also went on LinkedIn and I emailed the marketing and growth managers

at the actual trucking companies, and I said, how much do you guys pay? And they said $150.

And that kind of gave me that range of I can acquire it for $100 to $150. And then

what I did was I went and drove ads and traffic to a website that got this information. And

I was able to get leads for $250. And I thought, huh, okay, if I just, if I just fold around

and got it for $250 and they're willing to pay $150, like, I think there's something

there that I can actually make this profitable. That's what I did.

Yeah, I think my first step would be because I don't know a ton about lead gen. I'd be

like, okay, well, who's killing it with lead gen? And so I would just, my first step would

be like, find a blueprint of success. So who is, who is a new-ish lead gen site? So I wouldn't

be looking for one that like started in 1998 has just been cranking since then. I'd be

like, all right, what's a new-ish lead gen site? So something that started maybe the last

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