4.6 • 12 Ratings
🗓️ 25 January 2025
⏱️ 5 minutes
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Aurora’s stock had a wild ride this month and CEO Chris Urmson, who led Google’s self-driving car program in its pre-Waymo days, thinks it’s on the cusp of commercializing driverless trucks. But profitability is years away.
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0:00.0 | Here's your Forbes Daily Briefing for Saturday, January 25th. |
0:05.0 | Today on Forbes, one of the last robot truckers standing finally ready to hit the road. |
0:12.0 | The self-driving vehicle landscape is littered with the corpses of those who tried and failed. |
0:18.0 | Last year saw General Motors pull the plug on cruise. Rivals Ford and |
0:23.3 | Volkswagen scuttled their lavishly funded Argo AI venture in 2022, and Uber offloaded its self-driving |
0:30.4 | tech unit in 2020 after a fatal accident. Then there are the smaller companies who died before many |
0:37.0 | had even heard of them. Too Simple, Embark, |
0:40.5 | Ike, and Starsky Robotics. Alphabet's Waymo, the oldest and best-funded self-driving firm, |
0:47.4 | is the big exception here, with Robotaxy fleets in Phoenix, San Francisco, and Los Angeles, |
0:53.5 | and plans to expand into Austin, Atlanta, |
0:55.8 | and Miami. Forbes estimates its revenue topped $100 million last year and may rise substantially |
1:02.1 | in 2025. Then there's Aurora Innovation. Founded in 2017 by three autonomous driving experts |
1:10.2 | from Google, Tesla, and Uber, it's managed |
1:13.2 | to stay alive and is the only pure publicly traded U.S. autonomous vehicle stock left. |
1:19.2 | But more than three years after going public, it hasn't yet booked revenue. |
1:23.8 | And it's been forced to delay the launch of its driverless truck services, twice. |
1:28.3 | Co-founder and CEO Chris Ermson says that won't happen again, and come spring, |
1:33.3 | Aurora will get on a similar road to commercial success as its alphabet-backed rival, which he |
1:39.3 | led when it was incubating inside Google. |
1:42.3 | Ermson told Forbes, quote, We expected that this was a hard enough problem that there was only |
1:47.3 | going to be a handful of people to solve it. |
1:49.7 | And it's kind of played out that way. |
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