4.8 • 18.1K Ratings
🗓️ 16 February 2021
⏱️ 9 minutes
🧾️ Download transcript
Today’s episode is a GaryVee TV Classic. The myth that every business needs a "social cause" or "non-profit objective" to be successful is not true. Just because you aren't flaunting your charity work as a selling point for your business that doesn't mean your business will be less successful. It's a fine line but many businesses use their "social cause" as an excuse to raise their prices and they actually do less in terms of charities than businesses that operate normally. Social causes are great if they are genuine but don't feel like you need to have one to be successful. Enjoy! Let me know what you thought.
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0:00.0 | This is the Gary V. Audio Experience. |
0:05.0 | How do you see as a social entrepreneur taking on that market? |
0:08.0 | Thanks, man. |
0:09.0 | Meaning social cause? |
0:10.0 | Yeah, like social cause on |
0:11.9 | entrepreneurship. Sort of like how |
0:14.0 | kind bar did it. |
0:15.0 | So I think most of those companies are straightforward |
0:17.0 | and use, I'm being serious. |
0:20.0 | I think all the people that followed |
0:22.0 | time shoes and were like, oh, |
0:24.0 | if you buy one hat, I give some kid |
0:27.0 | and fucking Uganda a hat. |
0:30.0 | And then they mark up the hats enough to pay for the give |
0:33.0 | or straight fuck faces. |
0:35.0 | So I think that social good is great. |
0:41.0 | And people should do it. |
0:42.0 | And I actually don't think there's any difference in marketing |
0:45.0 | a company that's got good DNA versus a company that's just |
0:49.0 | in it for the dollar. |
0:50.0 | I genuinely don't believe that kind bar has any |
0:54.0 | fundamental different marketing strategy. |
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