One Funnel to Rule Them All: The Strategy Revealed | #Marketing - Ep. 22

The Russell Brunson Show

Russell Brunson

Business, Marketing, Entrepreneurship

4.8 • 836 Ratings

🗓️ 31 March 2025

⏱️ 28 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode of The Russell Brunson Show, I break down one of the most important lessons I’ve ever learned in marketing and business: Every company has one funnel that rules them all! …and the faster you identify and optimize yours, the faster you grow! I share the same framework I taught at Funnel Hacking Live this year, walking through the difference between acquisition funnels (how you acquire customers) and monetization funnels (how you make money from them after). Most people launch 10 funnels hoping one works… but the real secret is knowing which one deserves 90% of your attention, budget, and traffic. We also dive deep into the numbers from my own businesses… Including ClickFunnels, Prime Mover, Dan Kennedy’s legacy brands, and more. And I reveal how each one has a different “one funnel to rule them all” depending on the market and business model. If you’ve ever felt stuck, overwhelmed, or spread too thin trying to launch too many offers, this episode will snap everything into focus. Key Highlights: Why “One Funnel to Rule Them All” isn’t just a slogan, it’s survival!!! The difference between acquisition and monetization funnels (and why you need both) How much time you should be spending on social media vs. paid ads The actual CPA and conversion numbers from our Selling Online funnel What Agora does better than almost anyone in the world, and how to model it How to give yourself a raise every single day This is one of those episodes that separates marketers from business owners. Rewind it. Take notes. And go build the funnel that actually grows your company! https://sellingonline.com/podcast https://clickfunnels.com/podcast Special thanks to our sponsors: NordVPN: EXCLUSIVE NordVPN Deal https://nordvpn.com/secrets Try it risk-free now with a 30-day money-back guarantee! Northwest Registered Agent: Go to northwestregisteredagent.com/russell to start your business with Northwest Registered Agent. LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at LinkedIn.com/CLICKS Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at RocketMoney.com/RUSSELL Indeed: Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/clicks Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Hello Blue Skies. Hello moving onwards and upwards. Hello, taking control of your money. Say hello to tax-free investing. Open a Stocks and Shares ICER and act by the 5th of April to get 100 to 3,000 pounds cashback. Cargreaves lands down. Hello Life. Register and add or transfer £10,000 plus. You may go Lansdowne. Hello Life.
0:23.8	Register and add or transfer £10,000 plus.
0:25.4	You may get back less than you invest.
0:26.5	And tax benefits vary.
0:28.6	For terms and conditions, see hl.co.uk. UK, 4. slash ISA.
0:30.8	This episode is brought to you by Vanty.
0:33.6	Stressing over cyber security.
0:35.3	Whether you're a startup, growing fast, or already established.
0:38.6	Vanta can help you get ISO-27,001 certified and more.
0:43.6	Plus, it allows your company to centralize security workflows,
0:47.6	complete questionnaires up to five times faster,
0:50.2	and proactively manage vendor risk to help your team stay compliant.
0:54.3	Head to vanta.com slash Spotify to learn more.
0:58.5	Do you have a funnel but it's not converting?
1:00.8	The problem 99.9% of the time is that your funnel is good, but you suck at selling.
1:05.7	If you want to learn how to sell so your funnels will actually convert,
1:08.6	then get a ticket to my next selling online event by going to sellingonline.com slash podcast. That's sellingonline.com slash podcast.
1:16.9	This is the Russell Brunson show. What's up, everyone? This is Russell. Welcome back to the show.
1:25.0	If you lost list on my last episode, I was driving to the doctors, and now I'm
1:28.1	driving home. And I thought I was thinking out with you guys again. I got another 30 minute drive.
1:30.9	So yeah, so good news, bad news. Got some x-rays, bones are fine. And you get MRI because I think
1:36.6	both my biceps are torn. So there's the update. It's going to be awesome. You have a chance to me in videos with my arms. I'll surge it up probably here in the next little bit. But for right now, I'm still flying high and doing good. And I just want to talk about,
	...

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