One Client, Multiple Phases: How Focusing on Your Ideal Client "Phase" Can Transform Your Brand

The Influencer Podcast

Julie Solomon

Business, Marketing

4.7 • 1.5K Ratings

🗓️ 13 November 2024

⏱️ 39 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode of The Influencer Podcast, I dive deep into creating offers tailored exclusively for your ideal client—those you truly want to work with. Building on the discussion we've been having the last month, I share insights from my recent mastermind guest expert sessions and the transformative approach I've adopted to serve my clients better. Tune in to learn how to avoid the pitfalls of generic offer positioning, understand the phases of client growth, and discover how my new program, Luminary, will support our clients in 2025. Tune in for a comprehensive breakdown on achieving authenticity, building tailored offers, and maximizing client impact through strategic messaging and scaling strategies. Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want! KEY POINTS: 00:00 Introduction and Core Philosophy 00:16 Welcome and Episode Context 00:46 The Shift Away from Freebies 01:04 Ideal Client and Mastermind Insights 03:07 The Concept of Phases 06:02 Introducing Ava: The Ideal Client 13:01 Phase One: Messaging Mastery 17:50 Phase Two: Scaling and Systems 24:30 Phase Three: Legacy and Leadership 29:47 Conclusion and Call to Action QUOTABLES: Don't create offers for people that you don't want to work with. Don't create offers for people who aren't your ideal clients. Create offers only for your ideal client in a way that allows them to grow with you based on what your genius is - Julie Solomon The reason why she's not seeing the growth and success that she wants. It's not because she doesn't have enough followers. It's not because she doesn't create consistent content. It's because her messaging isn't connecting to her audience.- Julie Solomon RESOURCES: [HIGH LEVEL SUPPORT] Ready to Scale Your Business and Build a Legacy? Join the Luminary Waitlist Now! [GET MORE VISIBLE] Turn your messaging into a client-attracting machine. Grow your authority and drive sales in just 1 hour per week. Click here to get access to my new training! [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! MUST HAVES THIS MONTH: [MEMBERFUL] Start growing your audience into a thriving community and membership business at memberful.com/julie.

Transcript

Click on a timestamp to play from that location

0:00.0	Don't create offers for people that you don't want to work with. Don't create offers for people
0:04.6	who aren't your ideal clients. Create offers only for your ideal client in a way that allows them
0:12.1	to grow with you based on what your genius is. Welcome to the influencer podcast. I'm your host,
0:19.5	Julie Solomon. If you found yourself here,
0:22.2	it means you are ready to unleash the powerful visionary that lives inside you, turning you
0:27.2	into an authentic leader who creates influence, impact, and change. Let's get started.
0:39.2	Hello, friends.
0:41.4	Welcome back to another episode of the influencer podcast.
0:46.6	This episode is picking up kind of where we left off a couple of weeks ago. It was episode 419 where I shared that I no longer create freebies and instead the other things that I am doing very intentionally
0:55.8	that I've been working on for over a year and a half now to call in and only be able to work,
1:01.9	support, and serve my most ideal clients. And the idea of sharing this on the podcast actually
1:07.9	came from two mastermind sessions that I recently was invited to
1:13.0	speak at. So two of my really dear friends who I know and love in this industry, one is Terry
1:18.5	Cole, the other is Amy Porterfield, had invited me to come and speak to their incredible
1:23.0	mastermind members. And as I left both of those, they happened probably within a month of each other.
1:29.1	There were very distinct things that I shared during these mastermind sessions with these
1:33.9	incredible women that they were left really just kind of jaw dropped and transformed. And it
1:40.9	really shook them up in a lot of good ways. And there were some common threads of things
1:44.8	that I shared with Terry's amazing community and with Amy's that kept coming up. And so I knew that
1:50.6	if it was really hitting with these women, that it would probably hit with my incredible podcast
1:54.8	community as well. And so I shared the first bit of what that was a couple of weeks ago in the
2:00.4	last solo episode that I did
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Julie Solomon, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Julie Solomon and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.