Olivier Rousteing

Business of HYPE

HYPEBEAST

Society & Culture

4.8 • 785 Ratings

🗓️ 13 July 2020

⏱️ 59 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

For our season 8 finale, we bring back our "Stay @ Home" series with French fashion designer and creative director of Balmain, Olivier Rousteing. In 2011, at the age of 25, he took over the luxury fashion house and for nearly a decade held this title. The brand has gone under what many would call a Renaissance, as the haute couture brand has smoothly moved into the digital age while still adhering to its iconic roots.

Nowadays there is no area in modern day fashion & pop culture that the brand hasn't touched. From it's numerous collabs with brands to working with A-list celebrities from Kim and Kanye to Beyonce & Jay-Z, Olivier Rousteing has pushed the agenda of the Balmain.

In this episode, Olivier reflects on his decade at Balmain and the new perspectives he's gained during COVID-19. He tells us why he is "less scared of tomorrow" and how he believes this time right now is a "revolution that will bring a better future."

Thank you so much for tuning into the Business of HYPE. As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our other shows. This episode was recorded prior to COVID-19 with the interludes recorded during. We hope you guys stay safe, wash your hands, practice social distancing and find ways to still stay inspired during this time.

For more info:

https://www.instagram.com/balmain/

https://www.instagram.com/olivier_rousteing/?hl=en

https://www.balmain.com/us

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Transcript

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0:00.0	From Hype Beast Radio, I'm Jeff Staples, and this is the business of hype, a show about creative entrepreneurs, brand builders, innovators, and the realities behind the dreams they've built.
0:44.0	What's up, everyone? Jeff Staples here for the business of hype. We are now wrapping up our eighth season of this show. Can you believe that? And whether you've been listening since day one
0:50.0	or you just heard of us, Thank you so much for tuning in.
1:01.5	Now, for our season finale, we have the privilege of speaking with one of the most revered designers in fashion today.
1:03.2	Olivier Rustan.
1:13.6	The French designer rattled the fashion industry after becoming the creative director in 2011 of the luxury fashion house Balman, and he was only 25 years old. And for nearly an impressive decade, he has held this title, which is unheard of
1:20.8	in the fashion industry. And he completely revolutionized the brand. Some would even say a Renaissance,
1:26.7	maybe. Taking over a luxury
1:29.2	hote couture brand that's been around for 75 years is not the easiest feat, but Olivier was
1:35.7	able to offer a fresh take while still adhering to its iconic roots. Nowadays, there is no
1:42.1	area in modern day fashion and pop culture that the brand hasn't touched.
1:47.0	From partnering with brands like H&M, Puma, L'Oreal, and Beetz, to working with a star-studded clientele wearing Balman at the Met Gala,
1:56.0	to having Kim and Kanye as the face of his 2014 campaign, to working with Beyonce for her on-the-run tour
2:02.7	and her groundbreaking Bechella performance at Coachella.
2:07.8	It comes as no surprise that the brand has built a cult-like following now, even coining
2:12.7	the term Battleman Army.
2:14.9	Olivier is constantly pushing the boundaries, even amidst changing times, from luxury brands
2:21.0	coinciding with streetwear to fashion's movement towards sustainability, and most recently
2:26.7	facing a worldwide pandemic head on.
2:29.9	For the now seasoned designer, Olivier is, as he says, less scared of tomorrow, and now is actually
2:36.2	the time for him to be even more creative than ever.
2:40.3	So let's get into this week's season eight finale with none other than Olivier Rustan,
	...

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