Olive & June - Beautiful Nails for Everyone!
The Story of a Brand Show
Ramon Vela
4.9 • 147 Ratings
🗓️ 21 January 2022
⏱️ 36 minutes
🧾️ Download transcript
Summary
**This episode is brought to you by CommerceFocused Media and Yotpo**
“Beautiful nails for everyone” that's the mission for Olive & June. In part 1, we have Sarah Gibson Tuttle, Founder and CEO of Olive & June, a beauty brand, revolutionizing the At-Home Manicure.
Olive & June started as a nail salon in Los Angeles. Sarah wanted to bring salon-quality manicures at home, so she came up with The Mani System. Her brand essentially has democratized the nail salon experience.
She calls manicure - a zen experience because, according to her, a manicure sparks joy in people. Sarah believes making people feel good is her love language. That's why her brand has a great relationship with consumers and other brands.
In the first part, she talked about:
* Gratefulness towards her brand director
* Overview of the brand
* The Mani System
* Manicure, a zen experience
* Partnering with the right retailers
* Being an inclusive brand
* Relationship with other brands
* Message for customers
Join Ramon Vela and Sarah Gibson Tuttle as they break down the inside story on The Story of a Brand.
For more on Olive & June, Visit: https://oliveandjune.com/
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As I’m sure many of you know, customer retention is the new acquisition. With Yotpo, brands can provide value through a strategic loyalty program — and ensure shoppers come back time and again.
Want to know more? Visit https://yotpo.com/storyofabrand
And turn your one-time shoppers into lifelong brand lovers.
Transcript
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| 0:00.0 | Recorded at Mute Six Studios. |
| 0:07.7 | This is not your average entrepreneur or e-commerce podcast. |
| 0:11.6 | And he's not your average host. |
| 0:14.0 | This is the story of a brand with your host, Ramon Vela. |
| 0:25.0 | I'm so happy to be here. I'm such a big fan of this podcast, so thank you. |
| 0:32.6 | And of you. And so I'm grateful to you. Olive and June is really our mission is beautiful nails for everyone. We are a beauty brand started in Los Angeles. We started with nail salons in LA and we wanted to be a new type of neighborhood nail |
| 0:42.4 | salon. |
| 0:43.5 | And as we grew those salons and really started interacting with our digital community, what |
| 0:50.6 | we learned is that there was beautiful nails for everyone had to meet everyone. |
| 0:54.6 | And we realized that there was a huge opportunity to actually democratize the salon manicure |
| 0:59.4 | outside of a salon. So really to bring that salon manicure to everyone everywhere in their homes. |
| 1:05.5 | And so we created the mani system. We kicked off of the mananny System, which has a proprietary tool that we invented |
| 1:13.4 | called the POPPI, which really stabilizes your non-dominant hands. You can paint with both hands, |
| 1:19.3 | and it doesn't look like my six-and-a-half-year-old painted them. And we were so excited to |
| 1:24.7 | introduce the Manny system to the world. The idea was that we really wanted to make it super accessible for people to get these |
| 1:31.7 | salon quality manicures at home. |
| 1:35.3 | That has exploded and it's super exciting to see that our system has kind of taken over and |
| 1:41.8 | then we launched a pedicure system. |
| 1:44.0 | We recently launched press ons a pedicure system. We recently launched |
| 1:45.3 | pressons and a press on system. So really, really exciting. I mean, ultimately our mission |
| 1:50.9 | is beautiful nails for everyone, like I said. And we really focus on being the only consumer |
| 1:57.4 | focus nail brand in the category. We want the consumer to feel so loved and taken care of, |
... |
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