Office Hours: Online Advertising, Seed Funding, and Teaching Entrepreneurship

The Prof G Pod with Scott Galloway

Vox Media Podcast Network

Careers, Entrepreneurship, Business

4.6 • 4.1K Ratings

🗓️ 2 August 2021

⏱️ 21 minutes

🔗️ Recording | iTunes | RSS

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Summary

Scott answers a question about what advertising might look like after the death of the cookie. He also shares his thoughts on what it takes to capture the attention of investors, and considers a proposal for an entrepreneurial-focused high school. Music: https://www.davidcuttermusic.com / @dcuttermusic Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	Charge into a new era with the all-electric Cadillac Lyric.
0:04.9	Lyric electrifies an iconic brand with sophisticated style and luxury,
0:09.6	and it's as iconic as you.
0:11.5	Featuring the latest automotive technology, the 2023 Lyric Rear Wheel Drive
0:15.9	offers an EPA estimated 312 miles of range on a full charge.
0:20.6	Actual Lyric range will vary based on several factors including temperature,
0:24.1	terrain, battery age, loading, use, and maintenance.
0:26.6	2023 Lyric orders our full CDLR for 2024 availability details.
0:42.2	Welcome to the Procty Pods Office Hours.
0:44.7	This is a part of the show where we answer your questions about business,
0:47.8	big tech, entrepreneurship, and whatever else is on your mind.
0:51.8	If you'd like to submit a question, please email a voice recording to Office Hours
0:56.1	at prop2media.com.
0:57.4	Again, that's Office Hours at prop2media.com.
1:01.1	First question.
1:02.2	Hi Scott, this is Thomas, calling in from Sunny Vienna today.
1:06.5	My question is given the onslaught of third-party cookies and increasing tracking
1:12.3	sensitivity among users, I'm actually a firm believer that will see the return of
1:16.9	cool old-fashioned contextual advertising in one way or another.
1:21.0	Probably not by big tech, but rather a new generation which I would call
1:24.9	the middle man of clean advertising.
1:27.4	What is your take on this?
	...

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