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Welcome to the PropG shows Office Hours.

This is the part of the show where we answer your questions about the business world, big tech entrepreneurship,

and whatever else is on your mind.

If you'd like to submit a question, please email a voice recording to Office Hours at ProfGMedia.com.

Again, that's Office Hours at ProfGMedia.com.

First question.

Dear ProfG, this is Dr. Sy from Toronto, Canada, and São Paulo, Brazil.

My question for you is about blockchains and specifically on the strategic implications of NFTs or non-fungible tokens.

Roger McNamey recently stated in your podcast that, for non-established musicians,

it is pretty much impossible to avoid YouTube.

At the same time, we now see interesting new use scales on blockchains, such as NFTs with smart contracting,

which enable musicians and pretty much anyone to connect directly with their supporters at very low transaction costs if they use a lead to application.

So here's my first question for you.

Do you see one day an NFTs upending YouTube or Facebook?

This would be another example of dispersion, which is something I've been talking about for quite some time.

...