Offer Lab: Why Collaboration Beats Competition in Online Business | #Sales - Ep. 67

The Russell Brunson Show

Russell Brunson

Marketing, Entrepreneurship, Business

4.8 • 982 Ratings

🗓️ 3 September 2025

⏱️ 18 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this second ‘episode’ of the Offer Lab pre-launch series, I’m opening up about the real reason we created this platform. A year ago, I was burned out, frustrated, and honestly ready to walk away from serving this community. Competition had replaced collaboration, costs were skyrocketing, and entrepreneurship had started to feel lonely again. But in that dark season, a new vision was born… And that vision became Offer Lab. This episode is deeply personal. I share the story of where the idea came from, why it matters for every entrepreneur, and how it solves the very problems that have been holding so many of us back. You’ll hear how we went from asking “what features can we add” to asking “how do we bring everyone back together?” The answers changed everything. Key Highlights: ◼️The moment I realized the old model of online business was broken and unsustainable. ◼️How skyrocketing ad costs have crushed margins and left entrepreneurs feeling stuck. ◼️Why I believe entrepreneurship has become lonely again… And how we can fix it. ◼️The behind-the-scenes conversation with Todd Dickerson that sparked the idea for Offer Lab. ◼️How Stripe helped us make the impossible possible: instant payouts across collaborative funnels. ◼️Why Offer Lab is designed to unify all entrepreneurs, no matter what tools or platforms they use. If you’ve ever felt isolated, squeezed by ad costs, or frustrated by endless competition, this episode will give you hope. Offer Lab isn’t just about making money online. It’s about bringing back the community, collaboration, and movement that made this fun in the first place. Join me as I share why I believe this is the next big chapter for all of us… And how it can change the way you do business forever. Go to OfferLabLaunch.com to register, get your free account, and be part of this new movement with me!! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠◼️ If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way) Register for my next event →⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠ ◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	This is the Russell Brunson show. What's up, everyone? Welcome back. Last episode, I share with you guys the first pre-launch video from a new platform we are launching called OfferLab. I've had people say, this is going to be bigger than ClickFunnels. I have people say all sorts of crazy stuff. Video number two in the pre-launch was kind of a demo. So I can't really show you that one because you're listening and it would just be weird. video number two in the pre-launch was kind of a demo so i can't really show you that one
0:21.6	because you're listening and it would just be weird um video number three is one that's kind of
0:25.9	special um actually we had a whole video scripted i was going to do and if i got to go actually
0:30.7	start filming it i realized that like it was the wrong message and so i told the guys i'm like just
0:36.3	just roll the cameras. We'll see what
0:38.2	happens. And I sat there and I talked for 30 minutes or so. And I was done. I was in tears. The guys in making the room with me were in tears. And it was, it was really powerful. And so I want to hear this message. Again, hopefully we have a chance to watch this as well. It's visually beautiful too you see like actual footage from when we have the idea and all sorts of stuff so
0:57.6	anyway Again, hopefully you have a chance to watch this as well. It's visually beautiful, too. You see actual footage from when we have the idea and all sorts of stuff. So anyway, but regardless, when you listen to this, I think it'll give you guys a glimpse behind the scene to where my brain is, what's happening, why it's important. And what I'm trying to do with the industry, what makes me sad about it today and what makes me happy about the future and the direction we're going. So I hope you guys enjoy afterwards. Make sure you go to Offerlablaunch.com to go register. We do that to register for the event coming up this week. And then also it'll it'll give you a free OfferLab account and a whole bunch of other really cool things. So go to OfferLablaunch.com. Anyway, again, this is kind of a more personal episode. I think you like it. Hopefully
1:28.6	you'll feel something and I cannot wait to continue to serve you guys. Thanks so much for
1:32.3	everything and here we go. Offer Lab Launch video number three.
1:39.4	Good morning. I couldn't fall asleep last night, so... Same.
1:45.0	Same?
1:46.0	Yeah, wasn't this, we should hang out.
1:48.0	Try to be quiet, I tried trying to TV on, and I tried to watch friends and office and more friends.
1:54.0	Like, what's wrong with my brain?
1:56.0	We flew to Atlanta to hang out with Todd.
1:58.0	We have a whole bunch of really big decisions to make. Almost three years ago last time I was here with Dave, we spent a week in Todd's Lakehouse, we made a big decision to build almost 2.0. This is like, I feel like, like, one of those trips. Like, what's the plan? Where are we going? What's the future? Because there's so many different directions we can go. Do we double down?
2:18.3	Do we not?
2:19.3	Do we change the model?
2:21.3	I feel like really important decisions we've made.
2:25.3	What's up guys?
2:26.3	Welcome to video number three.
2:29.3	Typically in a product launch like this, all the videos are scripted out, trying to do very certain,
	...

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