Oatly Pioneered Oat Milk. Now it’s Struggling to Keep Up.

The Journal.

The Wall Street Journal

Business News, Daily News, News

4.2 • 5.8K Ratings

🗓️ 14 March 2022

⏱️ 19 minutes

🔗️ Recording | iTunes | RSS

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Summary

With its cheeky advertising, Oatly helped invent the oat milk market. But now it’s having a hard time keeping up with all the demand it helped create. WSJ’s Khadeeja Safdar and Jesse Newman tell the story of the company’s rise and recent troubles. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Recently I went to go get a latte at my local coffee shop.
0:11.3	I had an ulterior motive though.
0:13.3	I had some questions for Molly, the barista there.
0:16.3	So is oat milk popular?
0:19.5	O milk is super popular.
0:22.0	Questions about oat milk.
0:23.2	How popular is it?
0:24.9	So I go through probably four gallons of oat milk in a day.
0:34.1	Wow.
0:35.1	I would say I go through two gallons of whole milk in a day.
0:37.2	So it's more popular than regular milk?
0:39.3	Significantly.
0:40.3	Do you mean in fact in the middle of our conversation?
0:42.9	Do you mean for me, Chloe?
0:43.9	Of course.
0:44.9	Should it pause to make orders for two customers?
0:47.1	Both of them oat milk fans.
0:48.9	Do you drink oat milk?
0:49.9	Yeah, I do.
0:51.6	The texture of oat milk I think is just overall better.
0:54.7	And the taste.
0:55.7	I like the taste better.
	...

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