Nurture Sequences

The CEO Teacher Podcast

Kayse Morris

Marketing, Edupreneurs, Teachers, Entrepreneur, Teacherspayteachers, Business, Teacher, Educator

5 • 734 Ratings

🗓️ 19 April 2019

⏱️ 5 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Previously on our Friday Quickies we've learned about the importance of opt-ins and how to get them on your webpage, how to grab leads and how to put them in Leadpages and how to collect email addresses and collect that virtual money. Once we've been paid with people's email addresses though, it's important for us to figure out how to nurture those people and get them to become fans for life!

Today's episode is all about the next step, nurture emails. I'll be giving you 5 quick tips that you can carry with you when creating a nurture sequence.

In this episode you will learn:

What a nurture sequence is and its importance
The importance of defining your audience
How to offer something of value
How to set goals for each email in your nurture sequence
To set up a time for each email to drop
The importance of evaluating your success or the lesson you've learned in order to reach success

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Transcript

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0:00.0	Hey friends and welcome to this edition of the Friday Quickie where I give you quick
0:05.4	actionable steps that you can carry with you in your business throughout the weekend.
0:10.0	I'm your host Casey Morris and I am a former teacher who helps teachers transition from
0:15.2	the classroom to online marketers. If you're just starting your journey in the online space,
0:19.3	regardless of if you're a teacher or not, all of these steps are super actionable and you can carry them with you.
0:25.6	Today's episode is all about nurture emails. Now, we've been creating a path of sorts through our Friday quickies.
0:33.7	We've learned about the importance of opt-ins, how to get them on your web page, how to
0:38.7	grab leads, how to put them into lead pages, and how to collect email addresses and collect
0:44.1	that virtual money. Now, once we've been paid with people's email addresses, it's important
0:49.3	for us to figure out how we're going to nurture those people and get them to become fans for life. And all of that
0:56.2	begins with nurture sequences. What a nurture sequence is, it's a very brief email sequence or
1:02.7	automation, if you will, that sends people down a quick, small sales funnel. Now, we don't always
1:09.4	have to be selling stuff. I actually prefer in a nurture
1:12.1	sequence that you not sell anything, that you just give them something of value. In today's Friday
1:17.5	Quicky, I'm going to be giving you five quick tips that you can carry with you with a nurture
1:22.2	sequence. The first one is to make sure you know who you're speaking to. You need to define your audience. Who is your
1:29.0	ideal customer avatar, which we've talked about in previous podcast episodes. But when you send
1:34.6	that email to the person you want to receive it, who are you talking to? For me, it is teachers
1:40.5	looking to transition from the classroom to become online marketers. So I want to make sure I'm talking to them and not just some random Joe off the street.
1:48.9	Number two is offer something of value.
1:51.2	Don't always do a sales pitch, especially in nurture sequences.
1:55.0	So for me, I like to offer a killer opt-in.
	...

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