That's the nothing personal word of the day. Apple. It is currently Thursday, September

7, 2023. The NFL season starts tonight with the Chiefs in the Lions, but I'm starting

this show with a subject we don't often talk about, but it's a good one. Caleb Williams,

he's the quarterback, the Rainian Heisman winner, plays for USC. His father got in the news

yesterday and blew my mind. I have now had my foundation rocked for everything I used

to know about sports and think about sports business. I can't believe I missed this.

Caleb Williams father has said publicly now that Caleb Williams may not accept to play

in the NFL as likely a two time winning Heisman trophy winner. Number one pick, he may not

accept to play for the team, but this is no Eli Manning situation where he wouldn't

play for the chargers and demanded to be traded and went to the Giants for Philip Rivers

and a few picks. This is no John L. Way situation where he said, I don't want to play for

the cults. I'm happy to be in Denver with Sean Peyton and Russell Wilson. No, no, this

is pretty different because Caleb, and I love the name, name of my son, Caleb's father

would like you to know that Caleb's got two shots at the apple. Two shots at the apple.

Well, first of all, sir, it's two bites at the apple, but I digress two shots at the

apple quote. So if there's not a good situation, the truth is he can come back to school. Ooh,

NFL franchises are quivering in their cleats. Freaking out that the chaos for Caleb, which

is the second cousin twice removed from tanking for two as coined by coca in the eliteration

of the year. Chaos for Caleb means that if the Cardinals only win under three and a half

games, let's say two games and then get the first pick. And Caleb and his father say,

you know, I don't much like the Cardinals organization. I don't like the school system

and Phoenix. That's never going to get old, my captain. I don't like the coach, the GM,

...