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Be There in Five

Not So Vague Marketing Job (with Charlene Polite Corley)

Be There in Five

Kate Kennedy

Personal Journals, Comedy Interviews, Comedy, Entertainment News, News, Society & Culture

4.87.1K Ratings

🗓️ 16 January 2022

⏱️ 114 minutes

🧾️ Download transcript

Summary

This week, Kate is joined by an old friend and former colleague Charlene Polite Corley (who is now more importantly VP of Diverse Insights & Partnerships at Nielsen) to talk about a variety of topics in the realm of marketing careers, market research data, and the importance of representation in media. They talk through their early days in the big city, discuss data quality in a splintered media landscape, bounce around through topics like media literacy and data privacy, and eventually walk through Charlene's specific role in providing insights that help inform and hold the media industry accountable for their diversity, equity, and inclusion efforts. Charlene shares the importance of developing research that focuses on the needs and values of historically excluded groups and they talk through how data can be responsibly used to improve the quantity and quality of content that tells the stories of diverse communities in both advertising and entertainment. Enjoy!

Works Cited:

https://www.nielsen.com/us/en/insights/report/2021/being-seen-on-screen/

https://www.nielsen.com/us/en/insights/article/2020/a-cultural-turning-point-breaking-our-silence-on-racial-injustice/

https://www.nielsen.com/us/en/insights/article/2021/understanding-the-importance-of-tv-among-black-families/

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Transcript

Click on a timestamp to play from that location

0:00.0

Hi everybody, welcome back to the The Therein 5 Podcast.

0:12.5

I'm Kate Kennedy, your host.

0:14.0

The Therein 5 is a long, form, typically solo-hosted podcast where I explore different facets of the

0:20.0

Millennialsite guys in popular culture and a oftentimes comedic, sometimes sentimental,

0:26.8

and typically fairly analytic format where I try to kind of deep dive the things that orbit around

0:32.4

us in culture and honor them for the influence they have even if their time in the media cycle

0:38.8

is short or is already past or is nostalgic. I was thinking about the different things I want

0:44.4

to talk about this year and I typically do, you know, intros to kind of set up and contextualize my

0:49.2

interviews. So if you want to hop to the interview, you can hop right to like, I don't know, probably 20

0:53.2

minutes or so. For those of you that are sticking around for my intro, welcome back. I'm glad

0:59.5

you're here this week. Today we have a really interesting conversation. I'm excited to share with

1:03.0

you. Probably if you are listening to this podcast, you will hear me often talk about my,

1:09.0

quote unquote, vague marketing job. And it's kind of a joke where I almost, I speak so positively

1:16.8

of my experience working for a big market research company following college. It was my entry

1:22.8

into the workforce and the corporate world. It shaped a lot of the way I do things now.

1:27.2

And I'm always trying to highlight to people like there's this whole ecosystem of jobs that are

1:32.0

kind of vague in nature that support some realm of advertising, marketing, agency work, third-party

1:40.7

data vendor supplier type work that like are maybe not as sexy and obvious as working for the big

1:47.4

media conglomerates or, you know, may not seem as like Don Draper in nature or honestly, my Don Draper

1:52.6

is Benjamin Barry from Howell Zagai in 10 days, you know, ladies, foster selves. But like the way

1:58.4

grouped, perceiving like the world of advertising and marketing was so oversimplified and tropey

2:03.2

relative to the actual jobs and careers that lie within it that really have a great deal of

...

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