Welcome to the No Spend News Weekend Edition.

Joining us now from Eugene Oregon is University at Oregon Journalism Professor,

Peter Loffer.

He's a PhD, but he even more than that,

he holds the James Wallace chair in journalism at the University of Oregon, and he has been

awarded the Marshall Prize for Teaching Innovation.

That's pretty good. He's got a book out that a neon Nevada about how signs have ever been to

Nevada, how they influence a culture. Very interesting. So he joins us now, as I said, from Eugene in duck land.

All right, Professor, you've been around for a while.

Have you seen a deterioration on the National Front about reportage to the American people.

You know, Bill, it's nice to see you and when I'm looking at the two of us,

we look like the dichotomy of a caricature of the

dichotomy of the country and here you are in your elegant suit and here I am in

a pullover sweater and you shaved this morning and I seem to have forgotten to shave.

And you mentioned your time studying in Boston.

It was about the same time that I was at the University of California, Berkeley.

And you just mentioned NBC News. I spent many years as an NBC news correspondent, and so to your question, is there a deterioration?

And by extension to what you said before we started talking here on camera

what's happening in journalism education I think that we're in an entirely different media climate and what you and I can agree on is that

we're in an entirely different media climate and what you and I can agree on is that the divided country consumes divided media.

And so if you combine questions about journalism education, which we are addressing right now,

this is the first day of the term at the University of Oregon, and it's the first day of a new curriculum

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