4.8 • 1.7K Ratings
🗓️ 9 December 2025
⏱️ 14 minutes
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John Morgan breaks down how billionaires protect family wealth across generations. From prenups to trusts, gifting, and keeping kids hungry, he reveals his full legacy strategy and how he built a multibillion dollar empire with his children.
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| 0:00.0 | I'm at a family founders event at Goldman Sachs three weeks ago, and I'm at a Solomon |
| 0:03.6 | Partners event last night in Miami Beach. |
| 0:07.1 | Okay. |
| 0:07.8 | Both of them, they have Dallas at Ross Perrault Jr. there and the owners of the NASCAR family, |
| 0:14.3 | as well as Emmett Smith and others, and they're talking about G2, G3, G4, and how do you pass |
| 0:19.0 | the wealth onto the next? |
| 0:20.7 | And then last night, they had the |
| 0:22.4 | founder of 1-800 flowers, the Peri Ellis family and all these other guys that are in the room, |
| 0:27.1 | similar type of conversation on how you pass another. The guy that was running Perry Ellis is the |
| 0:31.1 | son of the founder of Perry Ellis. So it was kind of like, you got four kids. And you're a G-1. |
| 0:37.2 | You made the money. And you made a lot of money. |
| 0:40.0 | So how are you setting up the estate planning and the living trust and the expectation |
| 0:46.3 | of which one of your kids comes into the business? |
| 0:49.0 | If one does not, then how do you set it up with the grandkids? |
| 0:52.5 | Then if they marry somebody else, like, oh, my God, I'm marrying a Morgan. |
| 0:56.8 | So I'm going to get the money and how do you protect your sons from who they marry |
| 1:00.4 | to make sure they're doing it for the right reasons. |
| 1:02.8 | How do you process the entire legacy planning with your wealth? |
| 1:06.2 | All right. |
| 1:06.5 | First, all my children are married. |
| 1:09.9 | All my children have prenupts. In my estate, it works like this. |
| 1:16.0 | If you don't have a pre-nup, you don't take under the will. So I become the bad guy. And every time I tell people this, I don't know how your kids are. You will remember this. Believe me. |
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