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Thank you. McMillan Online Community. From Wondery, I'm David Brown, and this is Business Wars Daily on this Wednesday, March 18th.

It seemed so lighthearted and innocuous.

Hershey's heartwarming the world ad campaign celebrating human connection, full of hugs and

handshakes, until the coronavirus.

Ten days ago, only half a week before the World Health Organization declared a global

pandemic, the chocolate maker announced

it would kill the ads, at least for now. One features a man named Diggy Morland who posts on

social media 30 or 40 times each day. Because he's such a connector, Hershey asked him to give

away chocolate bars in real life. Good morning. How are you doing? Thank you for the chocolate.

...