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The Prof G Pod with Scott Galloway

No Mercy / No Malice: Brand Harris

The Prof G Pod with Scott Galloway

Vox Media Podcast Network

Careers, Entrepreneurship, Business

4.64.1K Ratings

🗓️ 27 July 2024

⏱️ 21 minutes

🧾️ Download transcript

Summary

As read by George Hahn. https://www.profgalloway.com/brand-harris/ Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

Click on a timestamp to play from that location

0:00.0

I'm Kevin O'Leary. As an investor in many small businesses, I know how hard it is to acquire new customers using only social media.

0:06.0

TV advertising works, but for years has been too expensive and was hard to measure.

0:11.0

So I fixed it and created Wonder Ads.

0:13.2

Powered by TATARI, Wonder Ads makes TV advertising as simple as digital ad platforms.

0:18.4

You'll know what creative is working across all TV networks and streaming services,

0:22.2

with metrics like custom acquisition

0:23.8

cost and return on ad spend. Scale your business on TV at wonder ads

0:28.6

dot com.

0:30.3

So you've arrived. You head to the brasserie, then the terrace, cocktail?

0:37.0

Don't mind if I do.

0:40.0

You raise your glass to another guest because you both know the holidays just beginning.

0:45.2

Passengers please proceed to game.

0:46.7

And you're only in Terminal 3.

0:49.3

Welcome to Virgin Atlantic's unique upper class clubhouse experience where you'll feel like

0:54.8

you've arrived before you've taken off.

0:58.4

Virgin Atlantic, see the world differently. I'm Scott Galloway and this is No Mercy, no malice.

1:09.0

It's a new race.

1:10.0

It's now the Harris Brand versus the Trump brand, and it'll be perception, not reality, that recaptures the White House.

1:19.0

Brand Harris, as read by George Hahn.

1:30.0

A decent boot camp for marketing is to work on a campaign. In these contests, there are two brands with few differentiating attributes regarding the product that consumers discern.

1:39.0

Would you know who is president at any given time if you didn't know who is president.

1:46.0

The race for president of the United States is a function of perception, whoever builds the better

...

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