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The Next Level Health & Fitness Podcast (Formerly The Key Nutrition Podcast)

NLP667 - Where Coaching is Headed (and How to Stay Ahead) with Jason Phillips

The Next Level Health & Fitness Podcast (Formerly The Key Nutrition Podcast)

Brad Jensen

Health & Fitness, Weightloss, Motivation, Mindset, Food, Nutritionadvice, Fitness, Muscle, Gym, Nutrition, Musclebuilding, Mealprep, Keynutrition

4.9766 Ratings

🗓️ 18 April 2025

⏱️ 52 minutes

🧾️ Download transcript

Summary

In this episode of The Next Level Health & Fitness Podcast, I’m joined by someone who’s been a mentor and friend to me for over six years — Jason Phillips. Jason is the founder of NCI (Nutritional Coaching Institute), a powerhouse in the coaching and certification space.

We dove deep into the current state of the coaching industry, where it’s heading, and how to actually stand out in a saturated space. One of the biggest topics we covered was Jason’s bold move to buy back NCI after selling it last year — the behind-the-scenes story, the lessons he learned, and what led him to step back in as owner.

Jason also dropped an exclusive scholarship opportunity for listeners looking to level up their coaching skills through NCI — a limited-time chance to join at a massive discount.

We also hit on the mindset piece — specifically, how clients can develop more patience in their journey and why that’s the game-changer when it comes to long-term results.

This one’s packed with wisdom, business insights, and real talk.

 

NCI Scholarship - Apply Here

 

Register For 30-Strong - Register Here

Join The Collective - Join Here

Interested in working with a coach? Get a free nutrition consultation - Schedule Here

Join Us On Patreon - Join Here

 

Submit your questions to be featured on our Q&A episodes.

 

Order from Cured Supplement

Order from Legion Supplements and get 20% off your first order by using discount code: keynutrition

 

Connect with us on Instagram

Host Brad Jensen – @thesoberbodybuilder

Jason Phillips - @realjasonphillips

Next Level Nutrition – @mynextlevelnutrition

 

Episode Timestamps

00:00 Covid's Impact: Rise of Online Coaching

04:38 Prime Opportunity for Dedicated Coaches

09:01 Coaching: Connection Beyond Communication

13:25 Respecting Client Investment and Experience

15:32 Jason: Versatile Business Coach

20:25 Active Shooter Alert at FSU

22:24 Business Sale Driven by Burnout

26:04 "NCI: Execution & Support Focused"

30:03 "Proven Success in Gym Growth"

31:12 "Coaching: Business vs. Transaction"

34:15 "Coaches' Success Tied to Growth"

37:56 Evolving Expertise: Learning from the Past

41:45 Rethink Business Education Priorities

45:08 "Building a Genuine Coaching Community"

48:55 "Connection and Generosity"

51:27 "Subscribe and Share, Please"

Transcript

Click on a timestamp to play from that location

0:00.0

What's up, everybody? This is Brad Jensen and you are listening to the Next Level podcast.

0:23.5

Welcome back to the next level podcast.

0:28.0

Today I'm joined by a special guest, special in many ways.

0:28.6

I'm just kidding.

0:33.8

Actually, one of my mentors, business coach, Jason Phillips,

0:37.3

Jason has been a fixture in the industry,

0:40.2

the nutrition coaching industry for years and years and years. And we actually first worked together in 2019 and he helped scale our business to

0:45.9

seven figures and then linked back up about a year ago when I had the pleasure of speaking at

0:52.1

coaching con and And he,

0:56.6

business coach,

0:59.6

was a nutrition coach extraordinaire and created what,

1:00.5

in my humble opinion,

1:04.6

the best nutrition certification out there,

1:06.6

which we can talk about the journey of that.

1:06.9

So Jason,

1:07.5

welcome to show.

1:09.3

Thank you, brother.

1:10.7

It's good to be back. And I think the only thing special

1:12.0

about me is special education. That's what I meant. I'll make it wildly politically incorrect for

1:20.4

your followers. You can allude to it. I'll just be very direct about it. But yeah, there's

1:24.2

there's absolutely nothing special about me, man yeah it's uh jason was i think on the

1:31.7

first 25 episodes of the podcast he was on two or three of them so if you uh you're a long time

...

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