Hey everybody Kevin Rose here,

welcome back to another episode of the Kevin Rose show.

Today we're going to be talking about distraction

and how to be indestractable.

But before we get into that, I want to tell you

to distract yourself, jump over to Instagram real quick and follow me up at

Kevin Rose and you can see all my latest and greatest stuff posted there.

Would appreciate it. Today's guest is near A all and near first came out with a book several years ago that in the

bay area in Silicon Valley we all purchased and kind of devoured and it was called Hooked,

how to build habit forming products. Lots of tips and tricks in there if you were a software engineer or a product designer on how to build software to keep people coming back.

I think several years has gone by and we're all kind of feeling the fatigue of this

always on lifestyle of having a computer in our pocket that we're checking so many times every single day,

jumping around between applications, you know, dozens of tabs open on your computer,

and it weighs on you. And what's really scary is I certainly feel that, but I feel like the younger kind of generations that are coming up now, I'll pick on my niece for a second

sorry Chloe she's 16 she's always had a device in her hand since a very young age

and now you know you remove that device and it's like you cut off her arm or like you know took away her best friend and it is like you know tears are flowing like that is such an essential part of that person.

And it was, it's funny, there was an artist that came out

and I actually took pictures of people using their cell phones

and then photoshopped the phone out of their hands so they were just kind of like

staring down at their hands in this like really numbed out like zombie like state.

It's like when you see it in that life. like are ruling our lives. And I have this gut feeling that they're creating kind of a

fragmented mind. You know, this idea that we have to constantly be looking for the

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