Nikki Camilleri is a top music artist manager and social impact strategist based in London who was recently recognized on the FORBES "30 Under 30" most influential young business leaders!

Music Matters with Darrell Craig Harris

Darrell Craig Harris

Music, Music Commentary, Music Interviews

3.4 • 1.2K Ratings

🗓️ 1 February 2025

⏱️ 25 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Nikki Camilleri is a music industry executive, mentor, speaker, arts and social rights advocate and founder of Mana (from the maltese word ‘magħna’ meaning ‘with us’ or ‘as a collective’). Noting so many artists to be underserved in an increasingly difficult and changing industry, she started Mana to create direct impact leveraging over 10 years experience across leading music companies (Warner Music, Believe Group, Glastonbury Festival etc.) working with and signing artists who have amassed millions of streams and played countless sold out live shows such as Ayelle, Alfa Mist and David Guetta. Mana’s mission is to advance sustainable careers in the music industry - enabling artists to maximise their projects, driving social impact through creative work, advocating for working conditions in which music professionals thrive and as a result breaking down the barriers of who gets to be creative. In 2024, Nikki made the Forbes 30 under 30 list for this work. website www.NikkiCamilleri.com Social media: https://www.Instagram.com/nikkicamilleri PLEASE SUBSCRIBE! We have many more amazing guests coming that you don't want to miss! Music Matters Podcast is hosted by globally published music journalist, Pro musician and Getty Images photographer Darrell Craig Harris! Music Matters with Darrell Craig Harris is now on Spotify, iTunes, Podbean and more! Darrell interviews globally known artists, musicians, music journalists, music business insiders, and more on a weekly basis! Follow us on Apple Spotify https://open.spotify.com/show/7bJF7f5... IHeart Radio https://www.iheart.com/podcast/269-mu... Website https://www.MusicMattersPodcast.com contact: [email protected]

Transcript

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0:00.0	Welcome to Music Matters podcast with Daryl Craig Harris, talking about all things music
0:09.6	with celebrities, artists, music business insiders, and more.
0:20.8	Nikki Camilleri, how are you doing today?
0:23.1	I'm great, thank you.
0:24.0	How are you?
0:25.0	I'm good.
0:26.0	So you're coming to us from London.
0:28.1	I am from a quite dark evening in London.
0:31.4	Yeah, it's actually London is one of my favorite places, the really vibrant music scene.
0:35.9	And we're going to talk a little bit about that. But yeah,
0:38.7	so you have actually just recently been named 30 under 30. I think it was from Forbes magazine.
0:46.3	Is that correct? Yeah, that's right. It was April 24. I think the list came out last.
0:52.7	Awesome. And you're a very influential social media impact, social marketing for artists and artist
0:58.3	development.
0:59.0	The name of your company is Mana, which I'm going to ask you.
1:02.6	Actually, let's ask you now, what does Mana mean?
1:05.0	What was that symbolizing for you?
1:07.6	I love talking about this.
1:08.9	So I'm originally Maltese.
1:11.6	I was born there. I grew up there.
1:12.6	My family are all still there.
1:14.6	And the word mana, it's spelled a little bit differently, Maltese, but it actually means
	...

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