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Axios Re:Cap

Nike, Kobe Bryant, and the big business of sneaker resale

Axios Re:Cap

Axios

Daily News, News

4.5705 Ratings

🗓️ 26 August 2020

⏱️ 11 minutes

🧾️ Download transcript

Summary

Nike this week is rolling out five new editions of Kobe Bryant sneakers, but few fans have gotten them at the retail price. Instead, they've been scooped up by resellers who use bots to acquire the shoes, and then charge consumers hundreds of dollars extra. Axios Re:Cap digs into the multi-billion dollar sneaker resale market with For The Win's Mike Sykes, who argues that Bryant's legacy is being tarnished.

Transcript

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0:00.0

Hi, I'm Dan Pramak, and welcome to Axios Recap, presented by Facebook.

0:07.0

Today's Wednesday, August 26th.

0:10.0

Hurricane Laura has been upgraded, Marco has been downgraded, and we're focused on a sneaker

0:16.0

scandal.

0:20.0

For most Americans, Monday was just the start of another week.

0:23.8

But for fans of the Los Angeles Lakers and their late superstar Kobe Bryant, it was Mamba Day,

0:29.2

because he wore the jersey numbers 8 and 24.

0:32.3

824.

0:33.2

Get it?

0:33.7

Anyway, Nike had been getting ready for Mamba Day for quite some time, planning to extend

0:38.0

it into an entire Mamba week by rolling out five new additions of Kobe Bryant sneakers,

0:43.8

one per day.

0:44.7

But most people, most fans who wanted these shoes, haven't been able to get them for the

0:49.0

$180 retail price.

0:51.1

Because these were limited editions, and Nike's sneaker app, which it used to sell

0:55.1

direct consumers, was sold out in a matter of seconds each day. That left fans to scour

1:00.8

the so-called reseller markets, sites like Goat and Stockex, where the shoes were going for

1:06.2

hundreds of dollars more, often because the resellers had gotten them by using bots. It's basically

1:11.9

tech-enabled price gouging, the sort of thing that a ticket scalper can't do on the street, but could

1:17.3

do behind a desk or behind an app. Sneaker reselling has become very big business, and not just

1:23.7

when it comes to Kobe Gear. StockX is valued at around $1.3 billion, and Cowan

1:29.5

and company analysts say there could be $6 billion worth of sneaker resales by 2025.

...

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