Welcome to That Creative Life. Hi, my name is Saradici and I am your host. I talk with artists,

YouTubers, CEOs, and everyone in between. I hope this podcast helps you live your best creative life. Enjoy.

Welcome to another episode of That Creative Life. Nick Sharma, it is such a pleasure to have you. You are a

three-peat guest, I think. Three-Pee, yeah, twice with David. Yeah, which. Oh, is this your first solo?

First solo, yep. Ooh, Nick putting on his big boy pants. Sorry, David. Which is so funny, because David

faced timed you. Right as I walked in the you walked in. So Nick's and David episodes,

the first two are some of people's favorites. I think the first one. I still get DMs and texts

to this day from people. Yeah, I think it really resonated with people. So I'm so excited to have you

back. Give a little few sentence bio on yourself and then we'll hop into marketing DTC

in all things branding. Perfect. So the quick spiel. I'm 24. I always forget you're younger than me,

Nick. I am. I'm used to being the young person in the room. Sorry.

I'm 24.

I was never the brightest one in high school.

And so, you know, I got very interested in marketing very early on.

When I was in 10th or 11th grade, I started working with celebrities on their social media marketing.

And so, you know, working with Pitbull and Priyanka Chopra and launching this band called Magic and basically helping them kind of

relate to social media culture, I guess, in ways that it was not being used in. And so after high

school, I moved to San Francisco and joined an ad tech company very early on,

kind of learned the ins and outs of data and artificial intelligence and advertising,

programmatic advertising, machine learning, all that kind of stuff.

And just got really fascinated by the whole world of advertising, both, you know, from a macro level and also very tactically.

And after that, I ended up joining a company called Hintwater, which you might be familiar with.

...