Hi everyone. Today we are exploring the building blocks of one of the world's most beloved brands, Lego.

And I'm here with Nils Christensen, who's led Lego since 2017, and we are going to learn about their remarkable business model and what makes this company so special.

So, warm welcome, Nils. Thank you very much.

So I was on the train last weekend, down from the Norwegian Mountains,

and I happened to sit next to this lady.

And I was preparing for this podcast. And I asked her, hey,

what would you, what would you, what do you want to ask the CEO of Lego? And then she went completely silent. And she said, if you meet the CEO of Lego, you have to thank him for

having made my 16-year-old son interested in engineering.

Fantastic.

So on behalf of her and millions of others, you know, thank you for what you have done.

It's incredible.

So let's just start at the top.

What does it really mean to inspire and develop the builders of tomorrow?

Because that's what you say you're doing.

Yeah. It of course takes the outset in children, and we believe that children are our role models

in the way they do, the creative way they attack the world. And we know that we actually provide

something that helps children acquire some of the skills they need to live in society, more basic skills that when we actually

teach children in school. And I think what we learned over the years, that's very applicable

to children. But it's actually applicable to all of us. Why do they love building things?

Yeah, I guess it's about this. It's about the creativity, I the creativity that's built into us people.

I think everything from when we, back 5,000 years ago, we were making a hammer out of stone

where this desire and drive to create things.

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