Nicola Kilner, Co-Founder and CEO of Deciem: Being Radically Different, Why The Ordinary Is Priced So Low, Skincare Innovation, Modern Marketing, Copper Peptides for Acne Scars, Leading a Company Amidst Tragedy
The Dream Bigger Podcast
Siffat Haider
4.8 • 625 Ratings
🗓️ 26 November 2019
⏱️ 37 minutes
🧾️ Download transcript
Summary
On today's episode I'm chatting with Nicola Kilner. Nicola is the co-founder and CEO of Deciem. Deciem is an umbrella brand, under which there are a number of wildly popular skincare brands, including cult favourite, The Ordinary.
Nicola discusses her experience launching a radically different brand. Deciem launched with 10 skincare brands and continues to expand, launching new brands, and discontinuing others, which Nicola discusses. She also answers my biggest question: why The Ordinary products are priced so low, if they’re actually effective, and how all the brands under Deciem are so different. Nicola also discusses how Estee Lauder came to be a minority shareholder, how she dealt with tragedy when her Co-founder and former CEO of Deciem, Brandon Truaxe passed away, and successfully leading such a large team. This episode is a lesson in entrepreneurship which I’m sure you’ll all enjoy.
To connect with Nicola Kilner click HERE
To learn more about Deciem click HERE
To connect with Deciem click HERE
To connect with Siff click HERE
To learn more about Icing and Glitter click HERE
PRODUCTS MENTIONED
Arrae Bloat Alchemy Capsules, use code DREAMBIGGER at checkout for 10% off
The Ordinary Serum Foundation 2.1 Y
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Transcript
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| 1:04.4 | Welcome to the Dream Bigger podcast. |
| 1:07.4 | Today I have someone super exciting on the show. |
| 1:10.3 | It is none other than Nicola Kilner, |
| 1:12.5 | the co-founder and CEO of one of the biggest, baddest beauty brands in the world, Desiam. If you haven't heard of Desiam, then you have |
| 1:18.1 | most definitely heard of the ordinary, the ridiculously affordably priced, but super effective |
| 1:23.3 | skincare line, which really shook up the beauty world. For those of you who don't know who I am, |
| 1:28.0 | my name is Siff and I'm the founder of icing and glitter, which is a blog, Instagram page, |
| 1:32.2 | and YouTube channel. All right. So before we get into the show, I want to tell you about my must |
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