Here's your Forbes Daily Briefing, bonus story of the week.

Today on Forbes, NFL star Russell Wilson has sown up $100 million in sales making sportswear for kids.

Russell Wilson has made a career on defying expectations.

Shrugging off a slide to the third round of the 2012 NFL draft over concerns

about his size, the 5-foot-11 quarterback led the Seattle Seahawks to eight playoff appearances in

nine seasons and the franchise's only Super Bowl win. Even now, in his 14th pro season, the 10-time

pro bowler is still trying to prove himself,

playing on a one-year contract with the New York Giants, but being benched after a few games,

giving up his starting spot to rookie Jackson Dart, this despite leading the league in passing

yards through his first two games, with 618.

And now, as Dart has assumed the starting role, remaining

focused, even with murmurs of trade speculation. So while any ordinary entrepreneur might quiver

at the thought of trying to break into sports apparel, an industry dominated by a handful of

global heavyweights with billions in revenue and a decade's long head start,

the 36-year-old Wilson is used to being the underdog. And quietly, as a co-founder of three

brand, he has built a company that surpassed $100 million in sales in 2024, and more than $70 million

in the first half of 2025, selling workout clothes in children's sizes.

The business is one of many for Wilson, who tied for number 49 on Forbes's 2025 list of the

world's highest paid athletes, with $53.6 million in pre-tax earnings over the 12 months

ending in May. That income includes an estimated $6 million off the field,

from licensing, memorabilia, and more than a dozen endorsement deals,

as well as cash returns from a thick portfolio of companies

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