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behind-the-scenes content bonus episodes and more sign up at plus dot npr.org In a little more than a year, new genes has become huge in the world of K-pop with a reputation

for upending industry conventions. They've become the fastest K-pop act ever to reach

1 billion streams on Spotify and their new EP Get Up just hit number one on the

Billboard charts. I'm Stephen Thompson and today we are talking about new genes. on the

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Joining me today is NPR Music Editor Sheldon Pierce.

Hey Sheldon, hey Sheldon.

Hey Stephen. It is great to have you.

So there are five members of New Gen genes, all of them are teenagers, their names are

Minji, Honey, Danielle, Hain, and Heron. And the Korean pop industry generally

unveils new artists and new songs using a very deliberate promotional campaign.

...