New York Times' Sneaky $100M Side Business, How a 110-year-old company grew its sales from $73 to $750 million, and How CEOs Can Ruin Your Business

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Marketing, Careers, Business

4.6 • 1.4K Ratings

🗓️ 25 January 2024

⏱️ 15 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode #2663, we discuss how the newspaper's acquisition of Wirecutter transformed the affiliate site, resulting in the generation of millions in revenue. Additionally, we explore how Stanley Cups experienced a growth from $73 million to $750 million in sales by targeting a new audience. The conversation delves into the importance of founder involvement and vision in scaling a business, citing examples such as Steve Jobs, Elon Musk, and Satya Nadella. Tune in for insights on audience expansion and the role of CEOs at different stages of a company's growth. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: New York Times' Sneaky $100M Side Business, How a 110-year-old company grew its sales from $73 to $750 million, and How CEOs Can Ruin Your Business (01:58) New York Times' acquisition of Wirecutter and its success in affiliate marketing (03:47) Stanley Cups' revenue growth by targeting a new audience (05:03) Importance of founder involvement in business growth (06:02) Different scenarios of CEO involvement in large corporations (07:41) Success of Microsoft's CEO Satya Nadella (08:57) Founder involvement in successful companies like Google, Amazon, and Nvidia (09:35) Founder involvement in smaller businesses versus businesses at scale (09:23) Founder involvement and vision important for small businesses (10:07) Elon Musk's success with SpaceX and Tesla (10:32) The Boring Company's lack of success (10:55) Elon Musk's work ethic of 120 hours per week (11:12) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Hey, this is Reed Isble.
0:01.2	And Dan Ism
0:02.0	Otherwise known as the Brothers Hunt.
0:03.7	We're hosting a new podcast.
0:05.2	God's Country by Meat Eater and Our Heart Podcast.
0:07.7	God's Country is a weekly drive to the intersection of music and the outdoors.
0:11.3	Two things that go together like Sunday and some
0:13.8	pond fishing. Or cows and green pastures. This record will be the one that it will
0:17.9	always define who I am. So hop on in and ride shotgun with us as we take the
0:21.8	backroads with some of the most influential people in country music today. on the
0:25.0	top on me and ride shotgun with us. We take the back roads with some of the most influential people in country music today. Listen to God's Country on the I Heart Radio app, Apple Podcast, or wherever you get your podcast.
0:30.0	After Lives is a new podcast about the life and legacy of Leiline Polanco, a transgender
0:35.7	Afro-Latina who died tragically on Rikers Island Jail Complex.
0:39.7	Justice for Léin loved to dance, she loved to sing. She was just happy to be alive.
0:46.0	Stepping foot on Rikers Island has been widely acknowledged of potential death sentence.
0:50.0	Listen to After Lives, available on the I Heart Radio app, Apple Podcast, or wherever you get your
0:57.4	podcast.
0:58.4	All right, so we are going to talk about New York Times sneaky 100 million dollar side business
1:07.3	You can probably guess what it is do you know what it is affiliate marketing
1:09.9	Exactly all right so the New York Times, I think they do, do you remember how much revenue they did in
1:15.7	2023? I think it was over a billion. I think it's over a billion, 1.1 billion,
1:20.9	approximately. A lot of those, and Neil's searching it right now, but most of it comes from their digital subscriptions, which is something they pivoted from like about a decade ago.
	...

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