NEW Ways To Sell Physical Products with Ezra Firestone?

Capitalism.com with Ryan Daniel Moran

Capitalism.com

Entrepreneur, Amazon, Lifestyledesign, Investing, Startup, Ryandanielmoran, Finance, Cashflow, Freedomfastlane, Lifestyle, Business, Passiveincome, Financialfreedom, Entrepreneurship

4.8 • 793 Ratings

🗓️ 12 July 2017

⏱️ 48 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

This episode is aptly named: E-commerce business ideas for driving traffic and converting customers - and the guy who’s telling us what’s working and how to do it on this episode is Ezra Firestone. Ezra is a long-time, experienced e-commerce entrepreneur who has created a massive 7-figure e-commerce business for himself. He knows a thing or two about running a successful e-commerce business. During this conversation with Ryan, the two discuss the full spectrum of what it looks like to build a physical products brand and Ezra shares how he’s using Facebook Messenger, Pinterest, and email to drive traffic to his sales pages. But maybe the most important thing you'll hear is the most succinct and clear way to run an EFFECTIVE e-commerce sales funnel you can imagine. You will be sorry if you don’t listen to this conversation.

Making people do something before you give them a discount is a hot e-commerce idea.

One of the little gems Ezra Firestone shared during this conversation had to do with the sequence he’s using on Facebook Messenger that is building his list on the FB platform rapidly and successfully. He finds that asking prospective customers to make “micro-commitments” increases their commitment to follow through with a purchase. Ezra shares what he asks his prospective customers to do, why he thinks it works, and exactly how he sets it up in his Messenger sequence, on this episode.

90% open rates - if you use Facebook Messenger for your e-commerce sales funnel.

Ezra Firestone says he used to think of his customer list only in terms of email. But he’s come to see that the people he is able to reach use all kinds of channels to communicate, interact with others, and make purchases. From Pinterest to Facebook Messenger, the e-commerce business ideas Ezra has either tried or is experimenting with are amazing - and on this episode, he shares what he’s done in those areas and the results he’s seeing. It’s nothing but good stuff - so make sure you listen.

Longer form content is actually on the rise in the e-commerce world.

In the past few years, there have been many people advising bloggers, podcasters, sellers, etc. to abandon long-form content. But Ezra Firestone says he’s seeing a rise in both the popularity and effectiveness of long-form content as it relates to his e-commerce business. On this episode, you’ll hear why he thinks this trend is happening and how he advises you take advantage of it to get more customers and sell more products. He doesn’t hold back, so be sure you listen.

An e-commerce business idea that will increase your sales immediately.

On this episode, Ezra Firestone succinctly and clearly shares an e-commerce sales funnel that works. Are you ready for it? Create a problem-solution style video that leads to a product offer page, direct from visibility source to product offer page with retargeting to people who watched “XYX” percentage of the video, and retargeting of people who visited the product offer page, and retargeting of people who made it to the shopping cart. That’s the sales funnel most people use and one of the easiest to set up. More importantly, it’s incredibly effective. Listen to this episode to find out the details.

Outline Of This Great Episode

[0:22] Ryan’s introduction to his e-commerce expert guest, Ezra Firestone.
[4:21] A recent appearance Ryan made on national television - and TV show ideas.
[11:19] The things Ezra sees working in the world of e-commerce right now.
[18:10] How Ezra engages his audience using Facebook Messenger.
[24:00] The top converting tools Ezra is using.
[27:21] How Ezra’s team is using Pinterest to drive traffic.
[33:80] How Amazon sellers can strategize to build an e-commerce business.
[36:36] Who you can learn from at Ezra’s upcoming event.
[42:33] Why Ezra believes you have to be a maniac to become an entrepreneur.

Action Steps From This Episode

FOR GREATER SUCCESS: For an e-commerce funnel that works: Create a problem-solution style video that leads to a product-offer page, direct from visibility source to product offer page with retargeting to people who watched “XYX” percentage of the video, and retargeting of people who visited the product offer page, and retargeting of people who made it to the shopping cart. That’s the sales funnel most people use and one of the easiest to set up. More importantly, it’s incredibly effective.

P.S. Tickets for this year’s Capitalism Conference (Formerly Freedom Fast Lane LIVE) are now on sale. Go get your tickets here!

Transcript

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0:00.0	You're listening to Freedom Fastlane, presented by Capitalism.com.
0:08.0	This is the show about building businesses and investing the profits so that you can live life on your terms.
0:16.0	And now your host, the future owner of the Cleveland Indians, Ryan Daniel Moran.
0:21.9	Hey, everybody. Welcome to Freedom Fastlane. This is Ryan Daniel Moran, and we always have fun when we have Ezra Firestone here on the show.
0:31.0	I kind of have a specialty in Amazon. He is in e-commerce, and I'm not that great at e-commerce. I'm okay, but I'm not great. And
0:39.9	as is not that great at Amazon, he's okay. So when we come together, we really address the full
0:46.2	spectrum of what it looks like to build physical products brands. And today we're talking about
0:52.9	a few new ways to promote your physical products
0:56.7	on the internet. So we talk about using Facebook Messenger. We talk about using Pinterest. We also
1:03.2	talk about the top places that Ezra gets traffic. He also goes through what I think is the most succinct and clear way to run
1:14.6	an e-commerce funnel. He does it in about two minutes where he talks about exactly what your ad
1:19.7	should look like, what your landing page should be, how you retarget those people. And he sums it up
1:25.4	in about two minutes, which I thought was like, man,
1:27.9	if anybody is going to take a clip and just play that over and over again, hey, note to the content
1:33.0	team, you should turn that to a two minute clip that we can leak on Facebook because this is
1:37.7	just one of those things that I thought was, it was just beautiful how he wrapped it up.
1:41.9	So we also talk about using messenger and email to generate a lot of
1:47.9	new sales. So if you're selling physical products or really anything on the internet, we talk about
1:53.6	how to use broadcast through either Facebook Messenger or email in order to make more sales.
2:00.0	I have kind of a magic script that I use in my email sequences to generate thousands and
2:06.3	thousands of sales.
2:07.7	It's really been the foundation of pretty much every business I've ever built.
	...

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