New Shift in Algorithm - 812

Build Your Tribe | Grow Your Business with Social Media

Brock Johnson

Business, Marketing

4.9 • 2.7K Ratings

🗓️ 5 December 2024

⏱️ 20 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Feeling stuck with social media's changing algorithms? You're not alone." In this episode of Build Your Tribe, Chalene Johnson breaks down the recent shifts in Instagram's and other platforms' algorithms. She reveals why the changes feel so drastic, what they really mean for your content, and how you can adapt to grow your business without losing your mind. Whether you're battling low engagement, fewer followers, or algorithm fatigue, this episode provides actionable strategies to thrive in this evolving landscape. 📚What You'll Learn In This Episode: 📉 Why engagement and vanity metrics (likes, comments, followers) are declining across all platforms. 🚀 How to use the new algorithm to your advantage by targeting non-followers. 💡 The power of freemiums, lead magnets, and low-ticket offers to grow your business. 🔄 Why repurposing your own content is still a winning strategy. 🤖 How automation tools like ManyChat can help drive engagement and sales. 🔗 The importance of moving your audience from social media to an owned platform like email lists. 🌟 How to focus on quality over quantity when creating content. 🚀 Special Offers: Try InstaClubHub for ONLY $7, Plus get the Ultimate B-Roll Bundle 👉https://instaclubhub.com/flash-sale-7/ Give ManyChat a try! Use code TRIBE to get a free month of ManyChat Pro 👉http://chalene.com/manychat 📣 We'd Love to Hear From You! Leave your questions or messages for Chalene and Brock ➜ https://www.speakpipe.com/BuildYourTribe Sign up for Chalene's weekly newsletter ➜ http://chalene.com/newsletter 🔗 Connect with Us: Chalene on Instagram ➜ www.Instagram.com/ChaleneJohnson Chalene on TikTok ➜ www.Tiktok.com/@chaleneofficial Chalene on Facebook ➜ www.Facebook.com/Chalene Chalene on Twitter/X ➜ www.Twitter.com/ChaleneJohnson Brock on Instagram ➜ www.Instagram.com/brock11johnson Brock on TikTok ➜ www.Tiktok.com/@brock11johnson

Transcript

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0:00.0	Once upon a time, Amazon Music met audiobooks and listeners everywhere rejoiced.
0:05.8	Oh yeah.
0:06.6	Because now they could listen to one audiobook title a month from an enormous library of popular audiobook titles, including romanticity,
0:15.3	autobiographies, true crime, and more.
0:19.3	Suddenly listeners didn't mind sitting in traffic or even missing their
0:22.6	flight. Amazon Music Unlimited now includes Audible. No way. Download the Amazon Music app now to start
0:28.4	listening. Terms apply. Wow. Has there been a major shift in the algorithm? This is not your
0:35.2	typical shift. You already know that's why you probably
0:37.9	stumbled upon this episode of Build Your Tribe. Everyone, whether it's Instagram or TikTok,
0:44.3	is experiencing a major shift in the algorithm. And in some cases, it's exciting because
0:51.9	you're reaching new followers, but in many cases, it's depressing, and you
0:56.3	probably feel like walking away entirely from social media. But wait, don't do that. That's not a
1:02.8	good idea. In this episode, I'm going to share with you what it actually means and how we can
1:07.5	take advantage of this shift in the algorithm while we're experiencing what to do
1:12.3	about to help your business grow in the meantime and not lose your mind.
1:19.0	Hey, my name is Shalene Johnson, and thank you so much for joining me in this edition of Build
1:23.0	Your Tribe. We, and by we, I mean myself and my co-host, Brock Johnson.
1:28.3	We have a podcast called Build Your Tribe, and one of the things that we focus on is helping you to grow your business in social media,
1:35.3	giving you lots of different tips, strategies to grow, whether you are a solo entrepreneur or a small entrepreneur with a growing team. But Brock and I together
1:46.2	operate a Instagram coaching program. It's actually a membership. And the reason why we made
1:51.8	it a membership is because Instagram changes all the time. One really nice aspect of having a
1:57.7	program like this is we're constantly able to pull and to have regular conversations
	...

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