NEW MONEY: What It Takes to Be a Content Creator
CoinDesk Podcast Network
CoinDesk
4.8 • 689 Ratings
🗓️ 19 January 2022
⏱️ 32 minutes
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Summary
The modern era of social media has created the new career path of the influencer. These individuals create online content to share with the masses – and brand collaborations are fruitful, too.
This episode of “New Money” with Spencer Dinwiddie and Solo Ceesay features Chavah Grant, Yanira Pache and Samya Mohamed, three content creators intimately familiar with what it means to be an influencer. The three explain their hacks for the balancing act that is maintaining their personalities in their content while appealing to changing audiences and dynamic trends.
Each influencer has to present their own unique qualities in order to present fresh perspectives in the saturated influencer market. Chavah, Ya Ya and Samya explain their content niches and preferred platforms. How can influencers remain genuine in an increasingly trend-focused social landscape?
“New Money With Spencer and Solo” is produced by CoinDesk. Our theme music is “Street Knowledge” by KC Carter. Art design is by Calaxy/CoinDesk.
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Transcript
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| 0:00.0 | What's up everybody? |
| 0:01.0 | Welcome to another episode of New Money with Spencer and Solo. |
| 0:04.0 | I'm Solo Cise, and today we're going to learn about what goes into that content creation process |
| 0:09.0 | and what it means to be an influencer. |
| 0:11.0 | We're going to be joined by Shava, Yahya, and Samya today. |
| 0:15.0 | So again, thank you guys for joining us today and enjoy the show. |
| 0:31.7 | What's up everybody. This is Spencer Denwoodie. |
| 0:32.7 | And I'm Solo Sise. |
| 0:33.7 | This is another episode of New Money, brought you by Coin Desk. Today we're joined by Yaya, Shava, and Samya, all three are content creators. |
| 0:42.3 | Could you guys kick us off just by walking us through a day in the life of a content creator, starting with Yaya? |
| 0:47.3 | It's funny because a lot of times when I think of creating, I'm like half asleep, and I'll doze off, and an idea just comes to mind. |
| 0:53.3 | I'm like, oh, okay, boom. So that helps me create, pretty much just put things together and try to do a |
| 0:58.9 | schedule to get things done and post with algorithm. So with the right algorithm. And yeah, |
| 1:05.0 | that's how I start with my content. I have like the weirdest way I create content. So I'm an event planner by trade or used to be, |
| 1:14.2 | and I find the pain points and then I make fun of them. And that is literally how my social media |
| 1:20.4 | sites or accounts have blown up by literally making fun of the thing that everyone in my profession |
| 1:25.8 | tries to be super professional, which I do as well. But people never talk about the thing that everyone in my profession tries to be super professional, |
| 1:32.8 | which I do as well, but people never talk about the things that are the things that are pain points, the fact that your mother-in-law might be really overbearing during the planning |
| 1:37.1 | process or any of those things. No one talks about that. So the reason that I think I grew |
| 1:42.1 | like in three months my account to like 150,000 followers |
| 1:46.3 | was basically because everyone thought it was so funny and so relatable that everyone says it, |
| 1:52.3 | but no one talks about it, right? |
... |
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