NEW MONEY: Building Your Brand, Then Building a Brand – Using the Power of Influence to Start a Business
CoinDesk Podcast Network
CoinDesk
4.8 • 689 Ratings
🗓️ 26 January 2022
⏱️ 26 minutes
🧾️ Download transcript
Summary
There’s no guidebook, no course for marketing in the social media age. Yet platforms like Facebook, TikTok and Instagram have proved to be fertile ground for marketing and presenting personality-first ad campaigns.
Two influencers-turned-brand-founders Sabrina Sadeghian of the skincare-focused makeup brand 4AM SKIN, and Nicole Shiraz of Nalia Swim join “New Money” hosts Solo Ceesay and Spencer Dinwiddie to discuss how social media helped take their brands to the next level. The benefit of a social-first marketing strategy is that creators are empowered to showcase their work alongside their personal branding.
Sabrina and Nicole both analyzed the market from the consumer’s perspective prior to starting their businesses, which allowed them to identify and fill gaps in the market that the big brands had overlooked. Additionally, the two share the importance of recognizing and adapting to constantly changing trends to stay relevant in a saturated market.
“New Money With Spencer and Solo” is produced by CoinDesk. Our theme music is “Street Knowledge” by KC Carter. Art design is by Calaxy/CoinDesk.
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Transcript
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| 0:00.0 | What's up everybody? Welcome to another episode of New Money with Spencer and Solo. I'm Solo Cise, and today we're talking business. |
| 0:07.5 | We're going to be speaking with Nicole and Sabrina on how they're taking their brands to the next level. |
| 0:12.4 | So thank you for joining us today and we hope you enjoy the show. What's up everybody? I'm Spencer Demwiti. And I'm Solo Sisei. And this is New Money, brought to you by CoinDesk. Today we have two more lifestyle influencers who will create their own personal brands |
| 0:39.5 | and we're going to talk to you a little bit about that. So I'm going to let them introduce |
| 0:43.0 | themselves. Start with you. Hey guys, I'm Sabrina Sedgian. I am the founder of 4 a.m. Skin |
| 0:49.5 | and I'm a medical student at Georgetown University School of Medicine. Hey guys, I'm Nicole Choraz. |
| 0:56.0 | I'm the founder of Nali-Swim, which is a schoolmware line based in LA. |
| 1:01.0 | So Nicole and Sabrina, how did you guys go about growing your personal brands and followings? |
| 1:07.0 | How long did it take? |
| 1:08.0 | You know, what was that process like? |
| 1:10.0 | So I kind of have an interesting, I guess, way that I fell into being an influencer. |
| 1:14.5 | I started out actually as a photographer and would just take photos of my friends in high school and |
| 1:19.0 | loved it. |
| 1:20.1 | And randomly one day I got reposted on like the Instagram Instagram account, got a huge following |
| 1:25.5 | from that and then kept doing photography for a while. |
| 1:28.3 | And then when I went to college, focused more on fashion and just loved fashion so much that I |
| 1:33.8 | started working with brands. |
| 1:35.0 | And over time, you know, I feel like back in the day, it was so easy to grow on Instagram. |
| 1:39.2 | Now it's become so hard. |
| 1:41.0 | It's so saturated. |
| 1:42.0 | No one was trying to be an influencer back in the day. So as someone |
| 1:45.7 | who was pushing to do that, just had personal lookbooks, worked with brands, being reposted |
... |
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