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From Wondry, I'm David Brown, and this is Business Wars Daily. It's Wednesday, July 25th.

It's not easy being the underdog. At least that seems to be the feeling coming from Lowe's corner office just now. Forbes is called the home improvement

retailer the, quote, Perennial also ran to Home Depot. That might be why when it came time to

hire a new CEO. Lowe's board recently looked to its longtime rival for talent. New CEO Marvin

Ellison, he'd worked for Home Depot a while ago before running

J.C. Penny, turned the job into a demolition project. In his first week, he fired the chief

operating officer, the chief customer officer, and a whole lot of lower-level executives, too. Yep,

that's right. Out went a whole raft of folks

within his first seven days. Now, your first impression might be that Lowe's must be in trouble.

Isn't that why CEOs restructure? Not so fast. Lowe's was doing just fine, thank you very much.

It made profits of more than $3 billion last year on

revenues of about $70 billion. Its share price was up. So what's the story? Well, one reason could be

...