New Fan Engagement Models for Athletes and Influencers

The a16z Show

a16z

Software Eating The World, Technology, Innovation, Science, Disruption, Culture, Entrepreneurship, Business

4.2 • 1.2K Ratings

🗓️ 26 May 2020

⏱️ 19 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today’s episode is about a practical application of crypto — namely, the way it can “tokenize” fandom. More broadly, it’s about fan engagement, and the increasingly blurred lines between sports, culture and tech. We talked to NBA player Spencer Dinwiddie, of the Brooklyn Nets. Spencer created a new platform on the crypto blockchain Ethereum that gives fans the opportunity to invest directly in his revenue-generating potential, through debt securities. Joining this conversation are a16z managing partner and tech investor Jeff Jordan, who has long followed the evolving relationship between sports and tech. Also joining is Jesse Walden, a former a16z crypto partner and co-founder of Mediachain. He’s also a former music promoter and manager whose focus was on helping artists stay independent. We discuss the evolution of models for fan engagement; how social media has changed the game; and where technologies like cryptonetworks and blockchains come in. Stay Updated: Find a16z on YouTube: YouTube Find a16z on X Find a16z on LinkedIn Listen to the a16z Show on Spotify Listen to the a16z Show on Apple Podcasts Follow our host: https://twitter.com/eriktorenberg Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. a16z and its affiliates may maintain investments in the companies discussed. For more details please see a16z.com/disclosures. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Transcript

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0:00.0	The content here is for informational purposes only should not be taken as legal business tax or investment advice or be used to evaluate any investment or security and is not directed at any investors or potential investors in any A16Z fund.
0:13.7	For more details, please see A16Z.com slash disclosures.
0:17.9	Hi, welcome to the A16Z podcast.
0:20.1	I'm Zoran.
0:21.0	Today's episode is about a practical application of crypto, namely the way it can tokenize
0:25.3	fandom.
0:26.5	More broadly, it's about fan engagement in the increasingly blurred lines between sports,
0:30.6	culture, and tech.
0:32.2	We talked to NBA player Spencer Dinwoody of the Brooklyn Nets.
0:35.2	Spencer has created a new platform on the crypto blockchain Ethereum that gives fans the opportunity
0:39.9	to invest in him through debt securities.
0:43.0	Joining this conversation, our A16Z managing partner in tech investor Jeff Jordan,
0:47.0	who has long followed the evolving relationship between sports and tech.
0:50.0	Also joining is Jesse Walden, a former A16Z crypto partner and co-founder of Media Chain.
0:55.0	He's also a former music promoter and manager whose focus was on helping artists stay independent.
1:00.0	We discussed the evolution of models for fan engagement, how social media has changed the game,
1:05.0	and where technologies like crypto networks and blockchains come in.
1:08.0	We begin by discussing the shift of power from platforms to talent.
1:12.0	The first voice you'll hear Spencer's
1:13.8	followed by mine and then Jeff's and then you'll hear Jesse's voice about halfway
1:17.3	in when we first start talking crypto. I am obviously pro-athlete in terms of just like our ability to generate revenue
1:25.3	on the things that we bring to the table as a whole and kind of understanding that power
	...

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