"New Distractions Kill" - Keynote Speech at Future Flipper (Pt. 2) | Ep 462

The Game with Alex Hormozi

Alex Hormozi

Entrepreneurship, Education, Business, How To

4.9 • 4.4K Ratings

🗓️ 17 November 2022

⏱️ 24 minutes

🔗️ Recording | iTunes | RSS

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Summary

You have to learn how to say no to the woman in the red dress and focus on what’s really important ahead. Today, join Alex (@AlexHormozi) as he presents his keynote at Future Flipper to talk about his definition of “work”, the importance of creating volume and leverage when it comes to output, and the other three ways you will not get leverage. This is part 2 of the keynote speech.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(1:02) - There is a fallacy of creating many things at the same time than just waiting for which one will successfully take off. The reality is, any of them can take off. It’s a matter of picking one & focusing on making it grow.

(3:52) - You need to become the person who can say no to the woman in the red dress. The woman in the red dress is the representation of everything that is a shiny object and beautiful and wonderful in the world.

(7:08) - Patience is about the behaviors we do, not how we feel about behaviors. Patience is not, not feeling impatient and feeling terrible about waiting about not jumping on these opportunities.

(15:52) - Just focus. It's so much easier to stack the deck in your favor if you just do one thing because when you focus on one thing you make it unreasonable to fail, it becomes unreasonable to suck.

(20:18) - Take more time to make your lead magnet better. Make your offer better and better. All these things are boring, but make you more money. This is the secret to success.

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Transcript

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0:00.0	Hey guys, real quick. So Layland, I are definitely working on our social media presence if you guys haven't noticed.
0:04.1	And we're just breaking now into LinkedIn. Alright, it's not as bad as I thought.
0:07.9	It's actually been pretty awesome so far. And you guys have been really cool in there and people are sharing our stuff a lot.
0:12.2	So if we aren't connected, on LinkedIn, go ahead and let's connect and let's rock and roll.
0:17.0	You've read every email, you've seen every report. So if you were coaching you right now, what would you tell you to do?
0:24.0	And what's crazy about this is that half the fucking time is not what I'm doing.
0:28.2	Take your own advice. If you do that, I promise you'll make more money.
0:32.2	Welcome to the game where we talk about how to sell more stuff to more people in more ways and build businesses worth owning.
0:38.2	I'm trying to build a billion dollar thing with acquisition.com. I always wished pesos, musk and buffet had documented their journey.
0:43.2	So I'm doing it for the rest of us. Please share and enjoy.
0:46.2	So I had a conversation with a different friend. He had a zillion businesses. Like a zillion.
0:52.2	I get a spreadsheet for how many businesses he had. And they were all bullshit businesses. They don't actually make any money.
0:57.2	I was like a logo on a website and like some VA, you know what I mean? Like, oh, it's a business.
1:02.2	And he was believing the fallacy of I'm just going to wait to see the thing that takes off and then go island on that.
1:09.2	Who here has thought this thought? I get it. I'm going to focus. I'm just going to wait. I'm going to be patient.
1:16.2	See which one works out and then because I'm a good, you know, statistics guy, I'm going to go with the winning horse.
1:22.2	Right? But the reality is that any of them can take off. You can have a billion dollar roofing business.
1:28.2	You have a billion dollar GC business. You got a billion dollar house will be business.
1:32.2	But you can't have them all. So you got to focus. You got to pick one. And the nice thing is it doesn't really matter which one you pick.
1:39.2	But you do need to pick one. The picking is the thing that grows it. The ability to say no is the thing that grows it.
1:45.2	Not the thing you pick. It's who you are as a consequence of the decision that changes the outcome.
1:51.2	Not the vehicle. Does that make sense?
	...

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