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PBS News Hour - Segments

New book chronicles the formerly enslaved man crucial to creating Jack Daniel's

PBS News Hour - Segments

PBS NewsHour

News, Daily News

4.11K Ratings

🗓️ 2 August 2024

⏱️ 9 minutes

🧾️ Download transcript

Summary

Jack Daniel's is a famous whiskey brand, but Daniel didn't create the method for distilling Tennessee whiskey. He learned it from a formerly enslaved man named Nearest Green. Fawn Weaver created Uncle Nearest Premium Whiskey to honor and preserve Green's legacy and it's now the most successful Black-owned liquor empire. Geoff Bennett sat down with Weaver to discuss her book, "Love and Whiskey." PBS News is supported by - https://www.pbs.org/newshour/about/funders

Transcript

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0:00.0

Jack Daniels is a famous American whiskey brand recognized all over the world.

0:05.0

But Jack Daniel didn't create the particular method for distilling Tennessee whiskey.

0:10.0

He learned it from a formerly enslaved man named Nearest Green, the first known African-American

0:15.6

master distiller.

0:17.4

Back in 2016, Fawn Weaver was traveling abroad with her husband when she read a New York Times article about nearest Green.

0:25.2

That article set Fawn on a mission to learn more about him.

0:29.1

She would go on to create Uncle Nearest Premium Whiskey to honor and preserve Green's legacy.

0:34.8

Seven years after launching, Fawn Weaver now owns the most successful black-owned liquor

0:40.1

empire, worth more than $1 billion, led by an all-women executive team.

0:45.0

Fawn Weaver shares nearest green story in her own journey in her new book,

0:50.0

Love and Whiskey, the remarkable true story of Jack Daniel,

0:53.6

his master distiller nearest green,

0:55.8

and the improbable rise of Uncle Nearest.

0:58.4

I recently sat down with her.

1:00.2

Fawn Weaver, welcome to the news hour.

1:01.9

Thank you for having me.

1:03.5

The story of Nathan Nearest Green, Uncle Nearest to his family and friends,

1:08.4

is one of the most remarkable and until recently little known American stories.

1:13.0

How did you first encounter it and why did it resonate so deeply with you?

1:17.0

It was on the cover of the New York Times International Edition.

1:20.0

You have this photo that is on the cover of Jack Daniel. I didn't drink

1:24.8

Jack Daniel, but I knew what he looked like. I think we all know what he

...

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