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One, three.

Thank you. From Wondry, I'm David Brown, and this is Business Wars Daily on this Friday, July 10.

When buying a car, it can be hard to decide whether it's worth it to splurge on extra features like heated seats or adaptive cruise control.

News from BMW means you may not have to.

This month, the makers of the ultimate driving machine are rolling out its most comprehensive

software update ever.

Instead of choosing which bells and whistles you want at

purchase, vehicles with operating system 7 can activate them down the road. The hardware features

are already built into the car, so if you didn't think a heated steering wheel was necessary

when you bought the car in August, well, you can change your mind on a chilly December morning.

BMW's statement on the rollout said that in the future, customers may be able to try out

...