New Amazon Strategies Working RIGHT NOW w/ Jeff Lieber
Capitalism.com with Ryan Daniel Moran
Capitalism.com
4.8 • 793 Ratings
🗓️ 25 June 2018
⏱️ 46 minutes
🧾️ Download transcript
Summary
I just had an intriguing chat with eCommerce entrepreneur Jeff Lieber on what new strategies can keep your business relevant on Amazon RIGHT NOW.
If you’re working in the online physical products space, you need to listen to this episode today.
Make the most out of the Giveaway system
Amazon Giveaway is a powerful means to drive interest into your product. You can get really creative with it and get a lot of business. For example, Jeff uses Amazon Giveaway to run contests, getting thousands of people to watch a promotional video in exchange for only two product gifts and some small discounts for those who didn’t win; a really cost-effective offer!
Don’t think of yourself as an Amazon business
Ryan and Jeff know that Amazon is a dominant player in physical products sales. However, even successful business with a strong presence on the platform still expose their products to other markets, such as retail. The more you diversify how you offer your product, the less reliant you are on Amazon for success.
Informed confidence is the best mindset
It’s important to believe in what you’re doing as an entrepreneur; there’s no better way to motivate yourself. If you want to ensure your business remains successful, you need information to support that confidence.
Get knowledge of the sector you’re working in, what opportunities there are for you and your company, and who you might want to add to your team, and you could ensure the future for you and your business.
It was great chatting with Jeff Lieber!
Key takeaways:
- Amazon Giveaway is powerful
- You don’t run an Amazon business, but you may run a business that uses Amazon, and
- Inform your confidence in your business
Connect with Jeff
Learn more about Jeff at https://www.turnkeyproductmanagement.com/jeff-lieber/
Connect with Ryan
Find more amazing podcast discussions on FreedomFastLane.com.
Transcript
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| 0:00.0 | But our most successful clients, they end up getting more towards where Amazon's only 75 or 50% of their total revenues. |
| 0:09.7 | But they don't always start there. |
| 0:11.5 | So it's okay to focus on Amazon first because that is probably still the easiest place to launch a business. |
| 0:21.7 | You're listening to Freedom Fastlane, presented by Capitalism.com. |
| 0:26.1 | This is the show about building businesses and investing the profits so that you can live |
| 0:31.3 | life on your terms. |
| 0:33.8 | And now your host, the future owner of the Cleveland Indians, Ryan Daniel Moran. |
| 0:41.0 | Hey, FastLayners, Ryan Daniel Moran here. Welcome to Freedom FastLane. Hey, if you sell physical products or have been thinking about it, you know that a lot has been changing here in the space. And what I am starting to see is some brands win |
| 0:57.0 | and some brands start to kind of die off. And those who are adjusting are growing and seeing |
| 1:05.7 | what I would consider kind of a new golden age for physical product brands and you're seeing more money |
| 1:12.8 | pour into the space and you're seeing more interest from private equity pour into the space. |
| 1:17.2 | You're seeing more and more movement for the brands that are able to break through. |
| 1:21.6 | But for the brands that are not able to break through, it's getting harder. |
| 1:25.2 | So what this requires is for us to stay up to date on what is |
| 1:29.9 | working really well and what needs to be discarded. So there's two things that I'm excited about. |
| 1:36.0 | One is our Brand Builder Summit this August. If you sell physical products or invest in physical |
| 1:42.5 | products, come to Austin in August. |
| 1:46.4 | You can get details at brandbuildersummit.com. |
| 1:49.1 | I am moving over from just teaching this stuff to investing in this stuff. |
| 1:55.1 | I'm putting my money into this sector. |
| 1:57.3 | And so I'm doing this event to bring in some of my colleagues, some of my |
| 2:01.3 | investment partners or potential partners, some of my advisors, and just teaching everything that |
... |
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