I'm Deirdreboza and you're listening to CNBC's Tech Check.

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Good Wednesday morning and welcome to Tech Check. I'm Julia Borson with Brian Sullivan.

Carl, John and Deirdre are off.

CNBC contributor Joanna Stern from the Wall Street Journal is with us for the whole hour.

Let's start with what else? Netflix.

Shares a crush this morning on track for their worst lost in about a decade.

A re-rating of that stock as its core business model is called into question.

Subscribers leaving the service amid increasing competition.

And despite those competitors like Apple and HBO taking share,

it is dragging down the entire media sector. Today, a seismic shift in how investors view

the streaming business. So what's next if you hold this stock or you're thinking about buying it

here? What about Disney, Roku, Spotify, the new Discovery Warner Media, and yes, Apple, Amazon, and Alphabet as well.

An ad-supported tier, a crackdown on password sharing, will it all be enough?

Brian, I know you subscribe to many of these services.

My question for you is, do you think that this is all an inflection point where we're going to see a shift into ads supported away from ad-free streaming?

I don't know, but I will say this.

I think the comedian Jim Gaffigan had it and said it best when he said,

why don't all the streaming services just bundle together and we'll call it cable TV?

And I think he nailed it. He said that back by the way in mid-January. I mean, you think about that,

Joanna and Julia, that there's all these options now. When Netflix built the streaming business,

and it did, and kudos to read Hastings, they were, remember, a DVD by mail company.

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