Nearly $3M in 12 hours! Danielle Bernstein, the woman behind WeWoreWhat, reveals the secrets to her massive success in fashion and beyond
Trading Secrets
Audioboom Studios
5 • 5.5K Ratings
🗓️ 22 August 2022
⏱️ 62 minutes
🧾️ Download transcript
Summary
This week, Jason is joined by fashion blogger turned business mogul Danielle Bernstein. After launching WeWoreWhat back in 2010 as a source of fashion inspiration, Danielle has gone on to turn WeWoreWhat into a massive platform with over 2.9 million followers, land a spot on the Forbes 30 under 30, become a NYT bestseller and the list goes on. Danielle gives insight on how she built her brand on staying true to her personal style and aesthetic, what the process of making the page look so clean is, the benefit of being completely transparent, and her philanthropic endeavors with WeGaveWhat. Danielle also shares how she decides which companies to invest in, details on her tech company MOE assist, what she looks for when hiring influencers, what consumers should look for when shopping, and her secret to networking. What business venture has been the most lucrative? Which social media platform has resulted in the most success for the business? What can we expect next from Danielle in the near future?
Danielle reveals all of that and so much more in another episode you can’t afford to miss!
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Sponsor:
Netsuite.com/secrets for a one of a kind flexible financing program
Host: Jason Tartick
Voice of Viewer: David Arduin
Executive Producer: Evan Sahr
Produced by Dear Media.
Transcript
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| 0:00.0 | The following podcast is a deer media production. |
| 0:16.0 | Welcome back to another episode of Trading Secrets. Today I am not only joined, but I am in her |
| 0:22.2 | place at the Hamptons by fashion blogger, turned business mogul, New York Times bestseller, |
| 0:28.2 | and the woman behind we wore what? Danielle Bernstein, Danielle Launch, we wore what? Back in 2010 to |
| 0:34.8 | provide a daily dose of outfit inspiration, which has gone on to turn into a massive platform, |
| 0:41.1 | with over 2.9 million followers and landed her on the coveted 30 under 30 list. |
| 0:47.2 | Over the last decade Danielle has gone on to launch her own e-commerce store, |
| 0:51.5 | become a New York Times bestseller, and founded We Gave What and Mo Assist. The list goes on. |
| 0:57.8 | Today we're going to cover all the business ventures, how she got started, |
| 1:01.3 | where she is today, and everything in between. Danielle, thank you so much for having us. |
| 1:05.3 | Out at your place in a Hamptons and being patient as we have some technical difficulties |
| 1:09.1 | getting up, it's so nice to meet you. I mean, can I get that intro all the time? That was great. |
| 1:14.4 | I forgot about half those things. No, thank you so much for having me. This is going to be fun. |
| 1:18.9 | Yeah, for sure. Yeah, I can just follow you on the Hamptons all day. And just at least in general, |
| 1:22.4 | many of you comes Danielle Burstein, 30 under 30 top dog. My name man. Your hype, your hype man. |
| 1:28.2 | Well, let's get into it. First and foremost, I'm always interested, especially creators and entrepreneurs |
| 1:33.6 | like yourself. You obviously had to see some type of gap in what was happening in the industry. |
| 1:39.2 | So what did you feel was missing in the fashion industry, or within the segment that you're in, |
| 1:45.0 | that started the whole We Were That project? So we were what actually started about |
| 1:51.9 | 11 years ago now. And it was totally a passion project. I started as a street style photographer |
| 1:57.1 | and I was photographing a daily source of alpha inspiration for what should be the easiest part |
| 2:02.0 | of our day getting dressed in the morning. You know, it's women, sometimes the hardest. |
... |
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