Neal Schaffer, Author & Marketer | Writing The Book On Influencer Marketing

Success Story with Scott D. Clary

Success Story Media

How To, Business, Education, Self-improvement

4.6 • 326 Ratings

🗓️ 25 April 2020

⏱️ 44 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Neal Schaffer is a leading authority on helping businesses through their digital transformation of sales and marketing through consulting, training, and helping enterprises large and small develop and execute on social media marketing strategy, influencer marketing, and social selling initiatives. President of the social media agency PDCA Social, Neal also teaches digital media to executives at Rutgers University, the Irish Management Institute (Ireland), and the University of Jyvaskyla (Finland). Fluent in Japanese and Mandarin Chinese, Neal is a popular social media speaker and has been invited to speak about digital media on four continents in a dozen countries. He is also the author of 3 books on social media, including Maximize Your Social (Wiley), and in March, 2020 will publish his 4th book, The Age of Influence – The Power of Influencers to Elevate Your Brand (HarperCollins), on educating the market on the why and how every business should leverage the potential of influencer marketing. Neal resides in Irvine, California but also frequently travels to Japan. Show Links https://nealschaffer.com/ https://twitter.com/NealSchaffer https://www.linkedin.com/in/nealschaffer/

Transcript

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0:00.0	So I haven't worked with a lot of wine or liquor or alcohol sponsors, but I'm very happy that Justin Wines reached out.
0:06.4	They wanted to work with me and sponsor the podcast.
0:08.9	Whether or not you're buying wine for yourself or you're looking for corporate gifting or gifts for friends and
0:13.6	family they got you covered they recently sent me some of their wines including the
0:17.1	capsule of their flagship wine isosceles and their award-winning justification I
0:20.9	cannot wait to share these with friends and family and also
0:24.5	drinks them myself. Justin wines has been crafting exceptional wine since
0:28.4	1981. With world-class Bordeaux style wines Justin basically put Passau-Lis region on the
0:35.2	winemaking map. They thoughtfully produce wines with boutique winemaking
0:39.9	practices and it is the perfect gift for loved ones. Gifting with Justin is
0:44.4	effortless. You pick your wine, you select a box, you add a personal message, and
0:49.0	you leave the rest to them. You could be gifting yourself if you want to.
0:52.3	I'm not holding any judgment.
0:54.0	Shop all of their exceptional wines at Justinwine.com and be sure to use promo code success
1:00.4	to receive 15% off your order today.
1:03.0	Thank you for joining me on the success story podcast where we speak with incredible people mentors
1:14.4	and leaders unpack their story and offer insights based on how they've built
1:18.8	themselves out to who they are today today I'm speaking with Neil Schaefer. Now Neil Schaefer is an authority on
1:25.0	digital transformation, sales, and marketing, but he's also the president of
1:30.2	his own organization, PDCA Social.
1:33.8	He teaches digital media to executives at Rutgers University, the Irish Management Institute, and
1:40.0	the University of Yvascula. I think that... Yeah, and
	...

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