Hi everybody this is Gatsad as many of you know kids today are not doing as well

on some standardized tests in mathematics and reading and so scholars in education have

settled the science when it comes to how do we get first of all children to develop a

a reading discipline so that they can carry for the rest of their lives that they could

love books love reading How can they be better

readers? How can they have greater reading comprehension? And the science came in, it's

settled. If you have Drag Queen Reading Hour, that greatly improves reading comprehension.

Now, there's an additional element that really helps kids better learn how to read and that's if the

drag queens are also twirking. You add twirking to the drag queens and

you basically are developing future einstines.

So that's number one, that's settled science. Number two, in marketing we know that, you know that of the many sort of introductory lessons in marketing, the concepts of targeting and segmenting a market are some of the first lessons you learn in marketing.

Well, Budweiser had the brilliant idea of, well, okay, they want to revitalize their brand, they want to reposition their brand, they want to revitalize their brand they want to reposition their

brand they want to be more hip their brand was stale and therefore they decided

let's go out and get grab the very alluring, the financially alluring, the

sizable 0.001% of the market, the transgender market, beer drinkers, right?

And in doing so, alienating the 99.99% of beer drinkers

by calling them, you know, frat boys, obnoxious frat boys, is a great strategy and the way you demonstrate that is by getting,

I consider her to be one of the truly beautiful women alive today.

Dylan Mulvaney as the spokesman has proven wonderful. This is good marketing strategy. So number one,

twirking drag queens improve reading comprehension. That's just settled science.

Number two, going after 0.01 or 0.001% of a market is a good

idea even if it means then alienating the other 99.99% because in business

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