Navigating Your Brand with Lynn Abaté-Johnson: Authenticity, Community, and Business Growth

Your Brand Amplified

Bleav + Anika Jackson

Social Media, Public Relations, Artificial Intelligence, Sales Strategy, Entrepreneur, Marketing, Management, Branding, Entrepreneurship, Communications, Ai, Sales, Podcast, Business, Marketing Trends, Women-owned, Small Business, Business Trends

5.0 • 132 Ratings

🗓️ 7 November 2023

⏱️ 49 minutes

🔗️ Recording | iTunes | RSS

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Summary

You know that feeling when you stumble across an insider's secret? Today, we've got something that feels just like that. We're jazzed to bring you a conversation with the incredible Lynn Abaté- Johnson. She's an international best-selling author, a master content creator, a gifted community director, and a brand navigation guru. Lynn's journey begins with early entrepreneurial lessons from her mother and culms into a successful career rooted in authenticity, self-understanding, and connectivity.Lynn and I delve into the power of social media, not for mindless scrolling, but as a tool for organic business growth and genuine relationship building. The trick, she tells us, is to humanize your brand communication, showing up as your true self to attract your ideal clientele. And did we mention the importance of authenticity? That's right, your brand needs to be a true reflection of you - your values, your beliefs, your vulnerabilities, and more.The final cherry on top is Lynn's emphasis on self-investment, infusing fun and playfulness into your work, and the value of a community-oriented approach for organic business growth. Lynn's unique resources and programs are not to be missed, and we also touch on the significance of culture in strategy. Grab a comfy chair, tune in, and be ready to navigate your brand in the digital landscape with a renewed vigor and insights.https://www.lynnabatejohnsonbook.com/We're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified!

Transcript

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0:00.0	Welcome to Your Brand Amplified, the podcast where we interview marketers, publicists, and
0:06.5	brands to learn their stories, what makes them tick, and tips and tricks that make a difference.
0:20.0	I am Anika Jackson and I am here with the fabulous Lynn Abate Johnson. You are a multi-hyphen it, right?
0:24.0	International best-selling author, global consultant
0:27.7	on businesses, content creator, community director,
0:32.0	marketing specialists, brand navigigators, so many things.
0:35.6	So Lynn, thank you for being here, first of all.
0:38.1	Thank you for having me, Anica.
0:39.8	Yeah, it's my pleasure.
0:40.8	I'm a big fan of your art. Thank of yours. Well I have not read your book yet by now I'm like I need to buy that because I think it has a lot of things that I need to hear. Let's get into it. Let's talk about your journey.
0:52.6	Okay.
0:53.6	How did you decide to get into being a content creator of marketing and brand consultant,
0:59.8	helping create communities and collaborations and all of these things.
1:04.6	The interesting thing about what I do now is that I was always doing it since I was a kid.
1:10.5	It just wasn't called what it's called now. I talk about that also in my book which is I'll show
1:18.6	a man I'll just like read this is a podcast I know you're on video, but out of love a daughter's journey with her mom to the end. It's a little blurred because I got the screen blurred, but I talk about how my mom was my very first influence in being an entrepreneur.
1:32.8	She was my first marketing mentor,
1:36.7	my first community building mentor,
1:39.1	my first foodie mentor, because we love to cook and we love to feed people. That's kind of our love language and so when I was a kid of nine years old I was working in the family business which was a bunch of roller skating rings back in the Detroit area and my grandfather my mom's father had immigrated here from Baghdad Iraq.
2:02.0	That was our family business, roller skating rinks,
2:05.2	not the usual kind of Arab business.
2:09.5	The usual right around here is all the party shops, right?
	...

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