Navigating Social Media For Your Small Business During a Time of Crisis, with Lindsay Pinchuk, Host of Dear FoundHer...

Dear FoundHer...Real Founder Stories for Women Small Business Owners

Lindsay Pinchuk

Pivot, Bobbi Brown, Marketing, Entrepreneur, Ceo, Women In Business, Careers, Entrepreneurship, Foundher, Business, Business Owner, Female Founder, Small Business

4.9 • 1.1K Ratings

🗓️ 14 January 2025

⏱️ 24 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

***Grab NINE FREE + PAID TOOLS to grow your business in 2025! We've compiled Dear FoundHer's... favorite digital resources just for you...and we'll send them straight to your inbox. Tips for using social media for your small business, creating meaningful partnerships, monetizing your community and more. CLICK HERE and we'll send them to you!***

In this episode, Lindsay Pinchuk addresses the challenges of navigating social media during a crisis, particularly in light of the recent wildfires in Los Angeles. She emphasizes the importance of empathy, community support, and thoughtful content planning for businesses. Lindsay provides actionable tips for business owners on how to engage with their audience authentically while being sensitive to current events. The episode serves as a guide for maintaining brand integrity and fostering community connections during difficult times.

Takeaways

It's important to acknowledge the current crisis with empathy.
Your community will remember if you're silent during a crisis.
Avoid using a crisis as an opportunity to sell products.
Prioritize empathy over sales in your messaging.
Engage thoughtfully with your audience's feedback.
Create a crisis content plan for future events.
Stay informed about the situation to avoid being tone deaf.
Review and adjust your scheduled content to align with current events.
Support your community through meaningful actions and donations.
Lead with authenticity and empathy as a business owner.

Grab Lindsay's resource list for helping the victims of the LA Wildfires: https://thechaitea.beehiiv.com/p/lawildfirerelief

Make sure you follow @lindsaypinchuk and @dearfoundher on Instagram.

Hosted on Acast. See acast.com/privacy for more information.

Transcript

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0:00.0	Welcome to Dear Founder, the podcast that pulls back the curtain on what it really takes to build and grow a successful business.
0:10.8	No gatekeeping, no fluff, just real talk.
0:15.1	I'm your host, Lindsay Pinchot, award-winning entrepreneur, founder, and proud member of the 1% of female founders who've led
0:23.0	their company to an acquisition. I bootstrapped my first company from $500 to seven figures
0:28.5	before selling it and learned more from the mistakes than from the wins. What started as a podcast
0:34.3	here has grown into a movement. Supporting female entrepreneurs like you through not only this show, but also on our
0:41.6	social media, at our live events, and in our online community, The Deere Founder Forum.
0:47.5	Each week, I sit down with some of the most influential female founders of our time
0:52.0	to uncover the highs, the lows, the lessons,
0:55.0	and the moments that they thought they'd never make it, but did.
0:58.8	This is a space for women who want to build something meaningful, who believe in collaboration
1:04.0	over competition, and who know that success is sweeter when we share it.
1:08.6	Because here, there's no gatekeeping, just actionable advice,
1:12.7	honest conversations, and a whole lot of inspiration. So grab your coffee or your wine or whatever
1:18.7	it is that you're drinking, hit play, and let's build something amazing together.
1:25.3	Welcome back to the start of season four on Dear Founder. I hope that you enjoyed my
1:31.3	new introduction. I'm Lindsay Pinchuk and I'm your host and I just want to start off by saying
1:38.4	that this was not how I envisioned the first episode of the podcast to look in 2025.
1:44.1	I promise you we have some amazing guests coming up, but... the first episode of the podcast to look in 2025.
1:51.8	I promise you we have some amazing guests coming up, but I know that you also didn't anticipate the first official week of 2025 panning out the way that it has.
1:57.2	And given the world around us, which is not just figuratively on fire, it is actually on fire,
2:05.3	I didn't feel right putting out a feel-good episode of Dear Founder this week.
	...

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